The SEO game is a fickle one at times and with multiple methods all pointing to one  goal it’s difficult how to decipher which is the best. We can easily be mislead by the charlatans that are the black hat SEO Companies. They promise big and fast results in a short amount of time. Climbing Read Blog…

Spam is a term that has been around since the conception of the internet, meaning an unethical and unusable form of content that has the sole purpose of deceiving a user or search engines. This problem certainly hasn’t gone undetected by the major engines and browsers, with the likes of Google and Microsoft constantly adapting Read Blog…

Web spam is a big problem for the search engines and is something they view extremely seriously. The search engines aim to provide their users with relevant and useful search results. If business owners use unethical SEO techniques and create sites of web spam, these websites may be ranked highly by the search engines. The Read Blog…

Black hat search engine optimisation can be severely damaging to the reputation and performance of a business. Black hat SEO is frowned upon by search engines and by those working ethically within the SEO environment. It is often the case that business owners found to be using black hat SEO methods claim they were not Read Blog…

It’s probably your worst nightmare. You decide to try SEO on your site. You approach a professional SEO firm, as you’re aware of the technical nature of search engine optimisation. You pay for the SEO process and your site is put online, with the assurance that your rankings will soon appear. They do, but some Read Blog…

You can’t participate on the net for long without encountering spam. It pervades all aspects of the net, mostly due to the free way we use the word. If you have any familiarity with SEO, you will be familiar with most of the tricks termed ’spam’. There are a few that may have slipped under Read Blog…

From a purely business perspective many of the SEO techniques described as ’spam’ don’t actually seem that ‘bad.’ Particularly if you have a new site, dragging your pages up through the rankings can take months of hard work. If you’ve got a product you know your customers will want, why shouldn’t they be made aware Read Blog…

One of the things you will often hear about black-hat SEO techniques is that they are popular because they work. At least in the short-term, some unethical SEO techniques are thought to give a site a bit of a boost in the rankings. Usually, these techniques are discouraged by reputable SEO firms because, in the Read Blog…