If you strictly pay attention to search engine rules, there are only two ways of avoiding putting spammy content on your site. The first is to only do what you would do if search engines didn’t exist. The second is to get written permission from the search engines to do what you want to do. Read Blog…

Even in today’s climate credibility still stands for something in the business world. From a consumers point of view it is of the utmost importance and a form of high principle searched for by many professionals. The act of search engine optimization is employed as a method by online businesses in order to promote their Read Blog…

Grey areas often get a bad rap. Usually, things which lie in the grey areas of life are avoided, even though they remain technically legitimate. Grey areas are often treated the same as outright no-go zones simply because they are, well, grey. With SEO, however, dabbling in the grey areas can be a lot more Read Blog…

Excess is not a topic brought up very often in the world of SEO. Usually, SEO professionals are anxious to explain the range of techniques that can be applied to a site. The restrictions that should be placed on a search engine optimisation campaign are very rarely discussed, if ever. Yet there is always a Read Blog…

Often in the world of SEO, the difference between what is allowed and what breaks the rules is intent. The ‘grey hat’ idea came out of this – a list of techniques that can be used for good or bad purposes. There are a number of techniques that come under this heading: Paid linking – Read Blog…

There are plenty of professionals out there willing to use black hat techniques to boost the traffic of your website. These kinds of results can be tempting to go for, but, as any good SEO consultant will tell you, the effects are temporary and can harm you in the long run. With so many black-hat Read Blog…

In order to illustrate the difference between white hat and black hat SEO techniques or methods it is best to summarize how each is aimed at either search engines or humans. White hat techniques will make sense even if search engines weren’t involved while black hat techniques are useless without them. Black hat content & Read Blog…

‘Black hat’ is an old-fashioned term that comes from the early days of movies, particularly westerns. The guy in the black hat is the bad guy, taking advantage of the weak or naive, and doing his best to foil the hero in the white hat. This is quite a dramatic picture. It certainly doesn’t seem Read Blog…