Why is Clicktelligence necessary?

SEO campaigns are a long and drawn out affair and in many instances web owners have become despondent if the desired results do not materialized like they anticipated. Web consultants have come up with many ways to monitor campaign progress to not only keep the client happy but also up to date with development.

In many areas of Internet marketing a considerable amount of time may elapse before it is discovered that no progress has been made. In a situation like this it is difficult to convince a website owner not to throw in the towel and make the necessary investments.

New strategies and ideas have to be applied until a successful formula has been established that will ensure continuous growth. Paying clients are at most happy if they see that they are getting their money’s worth. Through monitoring the web consultant can gauge if the amount of money invested in the project reflects the effort put into it.

Key issues that has to be reflected in Clicktelligence

There are a number of ways to measure progress that shows if the website is going in the right direction. The very first one would be where the site ranks on the prominent search engine’s list. The top 4 search engines are the most widely used and it is therefore not necessary to keep an eye on smaller engines.

List where the site first appears on the ranking list and gradually work your way into the top 10. It is very encouraging to see the site move up in ranking and very convincing for the client. A good ranking almost certainly brings about a high traffic rate but does not necessarily guarantee conversions.

Monitoring traffic stats is a must in online marketing. Knowing how many visitors paid a visit to the site as well as the number of conversions that took place over the same period is of fundamental importance. Inexpensive tools are available that automatically track and record detailed website activity. Keep the reports simplistic and uncomplicated so that it will be easily understood by the client.

The traffic report will tell you exactly which search engine is attracting the most traffic. Keep a keen eye out for the Google reports as it indicates a more accurate success rate. If you are doing well on Google, you can be rest assured of further success.

One of the most important traffic statistics would be which of the relevant keywords was mostly used to get into your site. In this way you can measure which words feature high in search engines as well as those that do not. New keywords can then be added to optimize the site.

The most important statistic on Clicktelligence

This would definitely be the conversion rate on the website. As the total amount of conversions over a prescribed period determines the success or failure of the campaign it is imperative to keep a regular chart on display at all times.

Get Involved