osCommerce as I’m sure you’ll know is an extremely powerful and popular ecommerce solution however when it comes to SEO (and usability) out of the box, it has a very long way to go. One of the first things that you’ll notice is the format that the URL’s are set out as. Product pages will Read Blog…

If you’re operating an e-commerce site, it’s likely that your keyword list is a complicated one. Not only do you have all of the keywords for your particular industry to worry about, you have individual brand and product keywords as well. Optimising your pages can be a mammoth task. Choosing exactly what points to optimise Read Blog…

Some e-commerce sites find that they’ve followed all the rules and done everything the SEO experts say, but their increased site traffic isn’t getting them anywhere. Users streaming into a site aren’t the ultimate goal for e-commerce sites, but how do you get them to take the next step? The difference between traffic and conversions Read Blog…

The main stated aim of any SEO campaign is to boost the ranking of a site, but this is in itself misleading. The real aim of any such process is to improve the function of its site as a business tool. In most cases, this means an increase in engagement between the users and the Read Blog…

With so much talk of search engines, many people in the SEO world lose sight of the ultimate goal of search engine optimisation. This is, of course, getting customers through your door and making your business money. Particularly if your site is for e-commerce, increased traffic is no use to your business if you can’t Read Blog…

E-commerce sites can be designed by yourself or you can buy a template to do the job of a professional. It must look professional, it must be easy to navigate around and the content must be to a very high quality to assist in your ecommerce SEO. It must be hosted with a reputable source Read Blog…

As is the case with all major business strategies there are several varying options, with regards to SEO there are some very extreme techniques that include aggressive negative strategies to either defend ones own position in a market, or focus on attacking an oppositions position in the market. This can be done by dummy website, Read Blog…

What is E Commerce? E Commerce, or electronic business, can describe a business which is run on the internet and uses online technology to improve its brand awareness and in the process, its profits. In other words, it refers exclusively to an Internet Business. It takes the place of a traditional storefront, and gives the Read Blog…