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osCommerce as I'm sure you'll know is an extremely powerful and popular ecommerce solution however when it comes to SEO (and usability) out of the box, it has a very long way to go. One of the first things that you'll notice is the format that the URL's are set out as. Product pages will look something along the lines of: product_info.php?produc...
If you’re operating an e-commerce site, it’s likely that your keyword list is a complicated one. Not only do you have all of the keywords for your particular industry to worry about, you have individual brand and product keywords as well. Optimising your pages can be a mammoth task. Choosing ex...
Some e-commerce sites find that they’ve followed all the rules and done everything the SEO experts say, but their increased site traffic isn’t getting them anywhere. Users streaming into a site aren't the ultimate goal for e-commerce sites, but how do you get them to take the next step? The di...
The main stated aim of any SEO campaign is to boost the ranking of a site, but this is in itself misleading. The real aim of any such process is to improve the function of its site as a business tool. In most cases, this means an increase in engagement between the users and the site. There are many reason...
With so much talk of search engines, many people in the SEO world lose sight of the ultimate goal of search engine optimisation. This is, of course, getting customers through your door and making your business money. Particularly if your site is for e-commerce, increased traffic is no use to your business...
E-commerce sites can be designed by yourself or you can buy a template to do the job of a professional. It must look professional, it must be easy to navigate around and the content must be to a very high quality to assist in your ecommerce SEO. It must be hosted with a reputable source which does not al...
As is the case with all major business strategies there are several varying options, with regards to SEO there are some very extreme techniques that include aggressive negative strategies to either defend ones own position in a market, or focus on attacking an oppositions position in the market. This can b...
What is E Commerce? E Commerce, or electronic business, can describe a business which is run on the internet and uses online technology to improve its brand awareness and in the process, its profits. In other words, it refers exclusively to an Internet Business. It takes the place of a traditional storef...
Why will SEO campaign success increase sales? Like any form of marketing the aim is to increase sales. So why is E Commerce SEO an important factor in determining success. Well, an e-business is obviously an online business, and being online, Internet marketing techniques must be employed to increase popul...
Many people like to build general interest or information based websites. Other businesses like to sell their products on the Internet. E-commerce is growing rapidly, with the UK seeing billions of pounds of trade occuring on the Internet. Today, much like anything else in the business world, websites have...
Both SEO and E commerc e are modern day buzzwords that we’ve all heard a billion times already, both on the Web and off it. Search Engine Optimisation refers to the management of a website in order to make it rank higher in the search engines, and e-commerce refers to the buying and selling of goods...
The first question I will always pose to anyone considering SEO (Search Engine Optimisation), is what’s the point in having a website if no one can find it, but the second question should be to any eCommerce sites is what’s the point in having a site if it doesn’t covert? A good converti...
The news came today that consumer purchases from high street shops is the lowest it has been for several years, with only food and grocery sales maintaining a steady pattern. Although several theories exist as to why the market is suffering, I think we can safely say it’s down to online shopping. In...
