Inadvertent spammers will be found guilty

Since the inception of the internet and internet marketing the rules and regulations has changed radically. In the good old days people just about did what they wanted and there was no watchdog to pull them up short. That was until internet marketing took off like an exploding star.

Everyone wanted to have a website and be number one. the search engines evolved rapidly to filter out the good from the bad and today they keep changing their algorithms. This is done to be able to stop people using underhand tactics to get high visibility and a good ranking. The search engines aim to give the internet users the most relevant results to all searches that they make. This means that when they find websites that use spamming techniques they come done hard on them.

Ignorance makes you guilty

Often website owners are completely bewildered when they are accused of search engine spamming and do not understand why they are facing penalties. They were doing certain things they considered quite okay and truly had no idea that these actions bring down serious consequences once the search engines detect it. Unfortunately for these people the search engines make no allowances for ignorance of spam techniques. They punish the innocent offender in exactly the same way as the deliberate offender.

Defining spam

Search engine spamming can be defined as any action taken deliberately by site owners that result in designing web pages that offer irrelevant and inconsequential content. This content is then used to try as a deception to get the search engines to give that content a higher ranking than it should. This results in inappropriate and inaccurate search results.

Common spam techniques

There are three top spam techniques used; link farms, invisible text and doorway pages. Link farming is when you deliberately join community websites that specialise in providing large numbers of links for your website that is totally irrelevant to your business and topic. Invisible text is when you use text on your website that is written in the same colour as the background of the web pages.

This means your human site visitors cannot see the text, but the search engine spiders can. This spam technique is used by cramming the pages with large numbers of keywords to get the spiders to rank the web page for those keywords. A doorway page is when you deliberately created one web page and optimising it so that it will rank high for a specific group of keywords. When a user then clicks on that link, they are redirected to a totally different website automatically.

Conclusion

These are only a few of the top spam techniques used by people, but there are others. It is advisable to contact a reputable SEO firm for advice. The search engines will penalise your website and ultimately blacklist it from the SEO Rankings if you are caught using spam techniques, no matter whether you did it innocently or deliberately.

Get Involved