Ethical search engine optimization (SEO) techniques are crucial when planning an SEO campaign, or when generally maintaining the SEO of your website. It’s referred to quite simply as a ‘black hat’ or ‘white hat’ approach to Search Engine Optimization – though there’s often ‘grey areas’ between the two. Most often ‘white hat’ relates to SEO Read Blog…

Everyone has heard of the terms ‘white hat SEO’ and ‘black hat SEO’ to distinguish between the types of activities that web designers employ to win high ranking for their sites. White hat refers to those that the search engines approve of, and have the benefits of getting the site long-term recognition without running any Read Blog…

Although the terms sound like something out of a Harry Potter book, white hat and black hat essentially describe search engine optimisation methods that are deemed ethical or unethical by search engines. As the name would suggest, white hat describes methods of SEO that conform to the search engines’ guidelines and are seen as ethical. Read Blog…

Spamdexing; also referred to as Black Hat SEO sounds sinister. It is seen as a SEO crime and the consequences can be a disaster for an online business or whatever other kind of website falls into this trap. Spamdexing has given the Internet a bad name over the past decade. People still insist today that Read Blog…

Internet business has grown tremendously over the last decade and is definitely here to stay. Website marketing has at the same time become a highly skilled and competitive occupation. As a good ranking on the SEO’s will almost certainly put your business in a very lucrative situation, all stops are pulled out to get the Read Blog…

It makes sense to anyone working in the SEO industry or other interested parties that Search Engine Optimisation isn’t always black-hat or white-hat. There are probably several different shades of grey in between. A brief explanation for those who may be confused: Black Hat SEO is the use of techniques which are considered unethical because Read Blog…

It is an extremely simplified view of search engine optimisation but gives a basic overview of what is important in any search engine optimisation campaign; keyword optimised content and high quality, relevant links. Search engines, in actual fact, consider over one hundred different factors when they rank a web page so they clearly consider more Read Blog…

Most SEO articles concentrate on how to optimise static, text based web pages so that they appear high up the search rankings. However, a page does not have to be constructed entirely from HTML and other static textual content in order to rank well in search engines. The problem with flash based websites, from the Read Blog…