‘Direct Navigation’ or ‘Type-In Traffic’ refers to an internet user navigating directly to a website through the web browsers address bar, thus bypassing any online search engines and landing straight on the domain.
A 2005 study by WebSideStory’s StatMarket division showed that Type-In-Traffic converted into sales at 4.23% (compared to 2.3% for the main search engines) and, as a result, such traffic can be deemed to be quite lucrative. Accordingly, many companies who embark on online advertising may want to purchase generic, high volume Direct Navigation keywords for a few thousand pounds in the hope of generating hundreds of thousands in return.
As the following Penman and Sommerlad investigation revealed, however, any such companies should think twice before getting their cheque book out and buying these keywords from unethical Search Marketing agencies:
[...] unknown wrote an interesting post today onBeware Of Internet Marketing Agencies Who Sell â??Direct Navigation …Here’s a quick excerptBeware Of Internet Marketing Agencies Who Sell ‘Direct Navigation’ Keywords. (No Ratings Yet). Loading … Loading … Filed under: General SEO News by Daniel Taylor on December 16th, 2008 @ 5:03 pm. If you’re new here, you may want to … [...]
[...] unknown wrote an interesting post today onBeware Of Internet Marketing Agencies Who Sell â??Direct Navigation …Here’s a quick excerptIn the world of Search Engine Optimisation – a lot of attention is usually placed on obtaining correct keyword densities – however a lot of… Be Greedy With Your SEO Keywords and Give Them A PPC Cuddle With Search Engine Optimisation … [...]
[...] unknown wrote an interesting post today onBeware Of Internet Marketing Agencies Who Sell â??Direct Navigation …Here’s a quick excerptWhether its being considered as part of the design and development process, the usability of a site, or part of an SEO campaign, the design… Navigation and SEO In the world of Search Engine Optimisation – a lot of attention is usually … [...]
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"We've long been considering an SEO campaign and have researched the benefits that it could potentially bring to our web presence," commented 3663 Catering Equipment's Managing Director Paul Knight. "The team at Click Consult put together a very attractive package and we're pleased to be able to enter into a sound business partnership with them. We're looking forward to seeing the results they can provide for the 3663 Catering Equipment website moving forward."
Managing Director - 3663 Catering
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[...] unknown wrote an interesting post today onBeware Of Internet Marketing Agencies Who Sell â??Direct Navigation …Here’s a quick excerptBeware Of Internet Marketing Agencies Who Sell ‘Direct Navigation’ Keywords. (No Ratings Yet). Loading … Loading … Filed under: General SEO News by Daniel Taylor on December 16th, 2008 @ 5:03 pm. If you’re new here, you may want to … [...]
[...] unknown wrote an interesting post today onBeware Of Internet Marketing Agencies Who Sell â??Direct Navigation …Here’s a quick excerptIn the world of Search Engine Optimisation – a lot of attention is usually placed on obtaining correct keyword densities – however a lot of… Be Greedy With Your SEO Keywords and Give Them A PPC Cuddle With Search Engine Optimisation … [...]
[...] unknown wrote an interesting post today onBeware Of Internet Marketing Agencies Who Sell â??Direct Navigation …Here’s a quick excerptWhether its being considered as part of the design and development process, the usability of a site, or part of an SEO campaign, the design… Navigation and SEO In the world of Search Engine Optimisation – a lot of attention is usually … [...]