A survey recently highlighted an interesting point when it comes to social media on the net. While Twitter use has been growing at a startling speed, it is still the new kid on the block when it comes to social media networks. This was shown in the survey results, which found that YouTube is by far more popular than Twitter and even Facebook.

These results are interesting to the SEO community because of the implications they have for off-page search engine optimisation. Social media networks are an avenue that may be considered in any site’s SEO plan. The rise in popularity of Twitter in the last couple of years, and its potential for expanding a site’s reputation and links, has been a source of excitement within the SEO world. The update that YouTube’s popularity still outstrips the other social media sites is a reminder of how the ground lies.

Participation in social media networks can be of benefit to a site for a number of reasons. The main reason that SEO experts approach social media is to generate links toward a site and boost its reputation around the net. A site’s campaign within social media networks has the added benefit of embedding the business within its community, opening up potential for it to be regarded as an authority and to attract users through reputation.

Social media is a good thing to take into consideration in your site’s SEO plan. It can be incredibly helpful to discuss these kinds of plans with an SEO professional, in order to review the approaches that are most appropriate for your site. Our experts at SEO Consult can help when you want to work social media marketing into your campaign.

The information that YouTube is still one of the most popular sites on the net is perhaps not particularly surprising. It is important to consider exactly what users are approaching YouTube for. As personal experience will show, a lot of YouTube watching is casual, rather than social or business. However, if the audience is there, it’s likely a good internet strategist will be able to make use of it.

While there are plenty of articles floating around the SEO community with advice on how to SEO your YouTube videos, there’s less information on how to use YouTube to further your off-page SEO strategy. There is a prominent social side of YouTube that businesses have not really taken advantage of. Many businesses make good use of YouTube’s technology to post videos and embed them on their own sites. The ability to comment and note favourite videos could and should also be included as part of a site’s off-page SEO tactics. This kind of interaction is quite similar to the participation needed to build a profile on any other social media site.

The information on the continued popularity of YouTube doesn’t mean that you should drastically change the social media side of your search engine optimisation plan. It does highlight the importance of diversifying your off-page tactics in order to have as many bases covered as possible.

Get Involved