Geographic SEO Statistics
August 11th, 2008 by Dan
Performance monitoring is a part of any online activity and any marketing
program, and with SEO there is a large amount of data from various different
sources that can be used. This data enables the SEO to look at how well a site
ranks in the search rankings, how much traffic is being directed, and many
more detailed statistics about visitors. By tracking these statistics on an
ongoing basis it is possible to tweak your efforts, further improve traffic
levels, and ensure that the traffic you do receive is being responsive.
Geo-Targeting And Its Importance
Geographic location may not see like a statistic you can do much with. However,
geo-targeting is a part of any SEO campaign. Some service providers or digital
goods manufacturers are able to operate on a global scale making traffic from
the rest of Europe and the US as important as traffic from the UK. For the
small business that requires on-site access or the delivery of goods UK traffic
may be the only beneficial source of visitors from the search engines.
Checking Statistics
Among the wealth of information readily available to the website owner or
marketer is details about the country and location of visitors. Typically this
data is found in an analytics package and usually includes the country, state,
and city of each visitor. It may also be found with the IP address, as much
of the information is gathered by using the IP address of a visitor. Good statistical
packages should enable you to view each visitor individually or view statistics
regarding visitors from a specific country or location.
Improving UK Based Results
There are methods that a website owner can employ to help ensure that they
perform better on the UK search engines rather than the universal .com engines.
In July, according to the data analysis company Hitwise, approx 73% of UK searches
were conducted on the Google UK website with a further 15% from Google.com.
This shows the importance of letting the search engines know which country
your website hails from and taking advantage of the geographically targeted
visitors that this garnishes as a result.
Local Linking Strategies
Using a UK domain name, registering with a UK based hosting provider, and
using UK spellings will help identify a website as being from the UK but there
are other actions you can take in a bid to highlight this fact even further
to the search engines. Specifically, by gaining links from websites based in
the same country this will pinpoint to the search engines that you offer value
to UK visitors and will help improve geographically targeted search visitors.
UK Search Results
In the UK we tend to search using the UK based search engine pages rather
than the more generic .com pages. While a general SEO campaign will usually
garner reasonable rankings in the UK search results, it certianly doesn’t hurt
to further highlight the point. Using a UK domain, hosting provider, and UK
spellings are all good indicators, and gaining links from UK based websites
will also help to further enhance geo-targeted listings.
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One thing you do have to make sure with GEO target SEO is you understanding hosting rules, if you target worldwide on a .com, your site will have to be very very powerful to appear in worldwide search results, sometimes from an SEO perspective it is sometimes better to create some micro sites, register the domain for that country and host it in that country, that way you should appear quickly, one example is people who cannot see there results in google.co.uk, because the site is hosted for example in the USA! if you need more help with SEO and tactics contact SEO Consult.
Google search results for Geographic location have become frustrating for most of the SEO experts. It is a known fact that the search results are mainly based on the location of the searcher. This phenomenon of location wise search results is caused due to the Google algorithm which produces different results depending on location from where the internet user is searching.
I think Geographic SEO statistics play the major role in search engine optimization. With the help of these statistics SEO looks at how well a site ranks in the search engine, how much traffic is being directed and provides details on the statistics of the visitors. It is further helpful to improve the traffic levels.
It is also one of the main parts of SEO campaign. With the help of statistics, search engine can find visitor’s country, state and even the city. It may also track visitor’s IP address and the gathered information using the IP address.
Great post! It really provided me an idea on how to advise my clients to optimize their sites for being more search engine friendly. The geographical information collected through analytics helps. It also tells you what are your visitor’s need and your desired goal of website success.
I read more articles on that topic, but still I don’t know more about geographic SEO, how it works and what are its benefits? If someone can explain it deeply, I will definitely read it.
The result of Geographic location is not always right. Most of the time its frustrating for SEO experts. They are unable to track the exact location of visitor, because mostly the location wise search result produces different results in Google algorithm.
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