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It's that time of the year when spooky goings on happen everywhere you look and Google never fails to bring some sort of ghostly goings on. If you do a search on Google for Scary horror films like Halloween 1978, an American Low budget slasher horror film, you will be met with a scary surprise and i'm not talking about the Hall...
Let me begin by saying, I feel the majority of algorithm updates which Google have enforced during the last year have been beneficial in levelling the competitive online playing field. If poor sites were allowed to continually use link-building SEO practises to rank ahead of sites perceived to be of better quality by the user, this would result in...
Yesterday another Google Quality Rater document was apparently 'leaked' onto the internet. A similar incident happened in 2011, when the blogger PotPieGirl released the document she had stumbled upon into the wild. While the 2011 document is likely to be more impactful than this one due to the fact that it allowed SEOs to piece...
Earlier this week, Bill Slawski from SEO By The Sea shared a new patent he had stumbled across called 'Ranking Documents'. Essentially, the document states that Google may 'modify' (they say modify, I say 'manipulate') the ranking of a website if they believe the webmaster has used a technique that violates their Webma...
If you have more than one site within your Google Webmaster Tools account, you can end up with tens, sometimes hundreds of emails from Webmaster Tools, daily! Today however, I noticed a new email from Google WMTs within my inbox. A “message summary”. The message summary seems to detail all of the issues related to an account, all withi...
Google last night accidentially publicly shared a 'Power Searching with Google' user's private details when replying to their customer service email. Roger, a Google user from Spain, sent Google a customer service email asking if 'Power Searching with Google' was available in Spanish. Google's reply to Roger's...
In part one of my blog on landing page optimisation I covered the initial steps I believe it's best to go through before you actually start writing your page. To recap, these were: + Define your UVP + Define your audience + Define the landing page's purpose I believe that once these steps are complete, it is possible to create a muc...
An estimated 640 videos have been removed from YouTube due to the video material promoting elements of terrorism claims Google. These videos are believed to have been removed in the latter half of 2011 due to complains from the UK’s association of Police Officers. Five YouTube accounts have been terminated that are believed to have been linked...
With regards to link building in the SEO world it’s important to look at what type of links you are building. It’s simple enough to build easy links on the web, however its worth bearing in mind that if it seems too good to be true, it probably is! You need to build ‘hard’ links. Although search engines, especially Google have always enco...
Google have this week announced a new way for users to verify their domains in Webmaster tools. Google Webmaster tools is a service which provides important data regarding the performance of a site and helps identify issues that may have arisen - because this service shares sensitive data on the site owner's behalf the domain has to be verified fi...
I think Google Plus is a bit like the annoying, rich Uncle you only meet once or twice at family weddings and funerals. He's kind of redundant and irritating, and nobody really likes him, but you need to engage with him just enough to make sure you get on next year's Christmas Card list. Okay...admittedly that's a pretty stupid metaphor, so...
When Google +1 and Google + Pages for business was introduce last year many people though they might be integrated with Google Places. Well that has now happened. Google + Local pages has completely replaced Google Places. As of yesterday approximately 80 million Google Places has been converted to Google + 1 Local Pages automatically. According t...
Following the recent Panda and Penguin updates recently, the content written for websites has become more of a focus; being more relevant and of better quality. Google is penalising content which is full of keywords to the point of being spammy and of little relevance to the site/products. You now have to adhere to SEO techniques with better quali...
For those of you who spend any time working on the internet or reading SEO blogs, it seems that Google have had a new mission in the last year or so. Their ambition has been too slowly turn the SEO and internet marketing world against a number of traditionally cute and adorable animals. This started February 2011 when they unleashed 'Pa...
If you have surprisingly found a drop in traffic when you have opened your Analytics account or seen a drop in your rankings it may be down to a Search Engine Penalty. However, not all penalties are permanent and there are things you can do to restore your rankings and traffic. Step 1: The first thing you should do is to check your Webmaster Too...
Sounds odd, but the evidence stacks up to support the wild statement. Take for example the public facing discussions with people such as Matt Cutts; the personalised names for their algorithm updates, or their open involvement and willing to provide and develop products and tools to help webmasters in their everyday work. The release of Schema.or...
