Analytics – Track Your Visitors

July 14th, 2010 by Andrew

Most webmasters have probably heard of Analytics but never bothered to find out what it is or how it can help them. Google Analytics is a very powerful tool when you understand how to use it to your advantage. Not only can it help you track visitors, it can also track their trends, their browser, their visiting frequency, how they found the site, and it can even tell you how much money you’re making through conversions.

In Search Engine Optimisation, we primarily use Analytics to check the traffic throughput before, during, and after SEO has been applied to the website. In doing this we can see what difference the SEO has made to the site. On rare occasions, it has a negative effect, and without Analytics we wouldn’t see that trend very quickly and could potentially lose revenue. In other cases it has a positive effect and this can be seen by rising visitors.

With any site on Analytics, you can quickly and easily find out how much traffic you are getting on a day to day basis, and compare to previous days, months or years. Analytics also gives you the percentage difference and tells you if it’s good or bad. On the traffic sources page, you can see where your traffic is coming from, be it search engines, direct traffic or referrals from other websites.

If you have paid for ads, you can see how many conversions you have obtained from the ad. If it is getting good conversions (a conversion being a sale on your website), you know the ad is doing its job. However if you don’t get conversions, but you get lots of hits on this ad, then you know something is either wrong with the ad, or the website. This gives you plenty of notice so you can change the ad or the website and make sure your money is well spent.

It’s all at your disposal, and best of all its 100% free. To install Google Analytics, all you have to do is visit the website at http://www.google.com/analytics and sign in using your Gmail account. Follow the on-screen instructions on adding a website and within 24 hours you can have data being plotted onto graphs.

This entry was posted on Wednesday, July 14th, 2010 at 11:48 am .

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