One of the things I love about working in SEO is that for every event, significant or insignificant, there is almost always a complete dichotomy between how the brightest minds in our industry interpret these events.  I’ve been reading about search engine optimisation pretty much every day of my life for a about a year now, Read Blog…

There’s been a lot of speculation about ‘Penguin’ recently, and while I’ve tried to provide analysis, I’ve always explicitly stated that anything I write in relation to the Google update is based on speculation.  It’s informed speculation, based on data analysis and trends identified by myself and other webmasters, but it’s speculation all the same.  As Read Blog…

If you’re reading this blog based on the title, I’d assume you’re viewing it with a great deal of cynicism, and rightly so. There’s no such thing as a guaranteed-to-work ‘Penguin Recovery Plan’ because we don’t know the algorithm, we don’t have Google’s data set, and therefore we don’t know crossing which thresholds in which Read Blog…

There has been a lot of coverage in the SEO blogosphere recently dedicated to the huge surge in notifications that Google have been sending out to Webmasters regarding their alleged use of unnatural linking methods.  There have been more than 700,000 sent out in January and February of this year; more than were sent out during Read Blog…

I have been seeing quite a bit of discussion recently about whether Google is following links without the a <href tag> – essentially meaning the links are only textual, not hyperlinks.  It’s unlikely that this could have any major influence on search engine optimisation, or SEO performance, but I thought it would be interesting to cover Read Blog…

As we reported here on SEO Consult only a few days ago, Google recently publically disclosed a series of algorithm updates that had been made in March.  Obviously there were potentially hundreds of other smaller tweaks or changes made by Google that they decided not to make public, but it’s always good to take this opportunity Read Blog…

I have spoken in the past about how the major search engines, notably Google and Bing, have made clear their desire to become search engines of verbs rather than of nouns.  For those that aren’t as geeky about grammar as me, nouns are naming words attributed to people, animals, places, things and other abstract ideas. Verbs, Read Blog…

I know what you’re thinking, not another ‘Search Plus Your World‘ article!  It’s true that that the blogosphere has become over saturated with commentators analysing the update from every angle you could possible think of.  Is it a positive move?  Is it anti-competitive? Is it an attempt to get Facebook investigated for privacy violations? Is it Read Blog…