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Google: A Web of Nouns Versus a Web of Verbs

February 6th, 2012 by Rory

I have spoken in the past about how the major search engines, notably Google and Bing, have made clear their desire to become search engines of verbs rather than of nouns.  For those that aren’t as geeky about grammar as me, nouns are naming words attributed to people, animals, places, things and other abstract ideas. Verbs, Read Blog…

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Is ‘Search Plus Your World’ anti-competitive?

January 17th, 2012 by Rory

I know what you’re thinking, not another ‘Search Plus Your World‘ article!  It’s true that that the blogosphere has become over saturated with commentators analysing the update from every angle you could possible think of.  Is it a positive move?  Is it anti-competitive? Is it an attempt to get Facebook investigated for privacy violations? Is it Read Blog…

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Top 10 Google Products you might not know about

January 10th, 2012 by Rory

A lot of people who aren’t interested in search engine optimisation might not realise the quantity of products that Google offers outside search.  Google spend a lot of time developing new and innovative features to strengthen their hold on the search engine market and advertising, that generates the majority of their revenues.  They also build and Read Blog…

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Even Google isn’t safe from penalisation from Google

January 6th, 2012 by Rory

In the first few days of 2012, the SEO community has gathered to give a great big collective Nelson Muntz-ian ‘HA-HA’ directly in the face of Google as they ended up having to penalise themselves for violating their own guidelines. In a seemingly misjudged advertising campaign, Google purchased some video ads publicising their Chrome browser.  Read Blog…

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Mass normalisation

November 11th, 2011 by

I had a client a couple of months ago who had a bit of a problem with his websites ranking for various keywords. The client was an online shop selling gadgets to the general public and also a separate online wholesale supplier for the same gadgets to retailers. They had two websites: one for general Read Blog…

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Google Local SERP Test – Bigger Map, More Pics, Opening Hours

October 11th, 2011 by

We’ve been guinea pigs ourselves to Google’s SERP tests that are occasionally trialled with (randomly?) selected users, but this latest one was spotted by Peter Young at Holistic Search. The difference? The existing result for [Cousin's Furniture] shows a small version the scrolling map top-left to compliment and the #1 organic esult, whereas the test Read Blog…

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Standout! New Rel Attribute for Google news

September 28th, 2011 by

Yesterday, Google announced a new rel attribute tag called standout.  The syntax for the tag is: <link rel=”standout” href=”http://www.example.com/scoop_article_2.html” />   You can view the official blog here: http://googlenewsblog.blogspot.com/2011/09/recognizing-publishers-standout-content.html The tag will allow Google news to show the article with a “featured” label within the Google news homepage and news search results. The tag allows you Read Blog…

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Google Maps

August 27th, 2011 by

Here at SEO Consult we have seen two big changes to Google maps in the last week. These are the introduction of the weather forecast layer and the use of voice activated search on maps. To view the weather on Google maps you need to enable it. To do this, just hover over the map Read Blog…

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