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One of the things I love about working in SEO is that for every event, significant or insignificant, there is almost always a complete dichotomy between how the brightest minds in our industry interpret these events. I've been reading about search engine optimisation pretty much every day of my life for a about a year now, and although...
There's been a lot of speculation about 'Penguin' recently, and while I've tried to provide analysis, I've always explicitly stated that anything I write in relation to the Google update is based on speculation. It's informed speculation, based on data analysis and trends identified by myself and other webmasters, but it's speculation a...
If you're reading this blog based on the title, I'd assume you're viewing it with a great deal of cynicism, and rightly so. There's no such thing as a guaranteed-to-work 'Penguin Recovery Plan' because we don't know the algorithm, we don't have Google's data set, and therefore we don't know crossing which thresholds in which metrics is causing ran...
There has been a lot of coverage in the SEO blogosphere recently dedicated to the huge surge in notifications that Google have been sending out to Webmasters regarding their alleged use of unnatural linking methods. There have been more than 700,000 sent out in January and February of this year; more than were sent out during the entire...
Over the weekend one of Google's founders, Sergey Brin, gave an interview to The Guardian newspaper in which he expressed his concern that freedom on the internet was facing its biggest threat. As a blog writer for an SEO agency, I often try to avoid commenting on broad political or social issues that fall outside my realm. However, cer...
I have been seeing quite a bit of discussion recently about whether Google is following links without the a <href tag>, essentially meaning the links are only textual, not hyperlinks. It's unlikely that this could have any major influence on search engine optimisation, or SEO performance, but I thought it would be interesting to c...
As we reported here on SEO Consult only a few days ago, Google recently publically disclosed a series of algorithm updates that had been made in March. Obviously there were potentially hundreds of other smaller tweaks or changes made by Google that they decided not to make public, but it's always good to take this opportunity to look at...
I have spoken in the past about how the major search engines, notably Google and Bing, have made clear their desire to become search engines of verbs rather than of nouns. For those that aren't as geeky about grammar as me, nouns are naming words attributed to people, animals, places, things and other abstract ideas. Verbs, on the other...
I know what you're thinking, not another 'Search Plus Your World' article! It's true that that the blogosphere has become over saturated with commentators analysing the update from every angle you could possible think of. Is it a positive move? Is it anti-competitive? Is it an attempt to get Facebook investigated for privacy viola...
A lot of people who aren't interested in search engine optimisation might not realise the quantity of products that Google offers outside search. Google spend a lot of time developing new and innovative features to strengthen their hold on the search engine market and advertising, that generates the majority of their revenues. ...
In the first few days of 2012, the SEO community has gathered to give a great big collective Nelson Muntz-ian 'HA-HA' directly in the face of Google as they ended up having to penalise themselves for violating their own guidelines. In a seemingly misjudged advertising campaign, Google purchased some video ads publicising their Chrome browser. ...
I had a client a couple of months ago who had a bit of a problem with his websites ranking for various keywords. The client was an online shop selling gadgets to the general public and also a separate online wholesale supplier for the same gadgets to retailers. They had two websites: one for general retail and one for the traders. The problem was...
We've been guinea pigs ourselves to Google's SERP tests that are occasionally trialled with (randomly?) selected users, but this latest one was spotted by Peter Young at Holistic Search. The difference? The existing result for [Cousin's Furniture] shows a small version the scrolling map top-left to compliment and the #1 organic esult, whereas th...
Yesterday, Google announced a new rel attribute tag called standout. The syntax for the tag is: <link rel="standout" href="http://www.example.com/scoop_article_2.html" /> You can view the official blog here: http://googlenewsblog.blogspot.com/2011/09/recognizing-publishers-standout-content.html The tag will allow Goog...
Here at SEO Consult we have seen two big changes to Google maps in the last week. These are the introduction of the weather forecast layer and the use of voice activated search on maps. To view the weather on Google maps you need to enable it. To do this, just hover over the map icon in the top right hand side and click on weather. When looking...
The game we play with search engines can be dangerous as we trick them into believing a page has valuable information worthy to top the SERP's, this can be done in many ways as Google's algorithm is so in depth but with the recent boom in social networking are social signals more valuable to a search engine like Google? Facebook has a strong foll...
