So its out now. What we’ve suspected to be the case all along is now confirmed by noted SEO expert Aaron Wall. Google is hand editing the Page Rank values of some prominent websites. Case in point: paid directories. According to Mr. Wall, the directory Joe Ant had dropped to a PR 3 because of hand editing by Google.
So what seems to be happening now is that Google may be manually increasing or decreasing the search engine’s perceived link popularity for certain websites. Websites that may derive Page Rank through organic methods may still be vetted to conform to Google’s strict new relevance standards. The search engine may now be striving to deny link advantages to websites that may otherwise be irrelevant.
This brings us to the issue of relevance and quality. Website content must be relevant to the topic of the website, and the site must actually deliver what it claims to. This is the best way of ensuring a steady increase in link popularity and a corresponding response by the world’s biggest search engine.
This entry was posted
on
Monday, March 17th, 2008 at
4:39 pm . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
You may find this interesting if you have submit a reconsideration request to Google. They’ll probably reply, but don’t assume they’ve bothered to read it..
Like many site owners that have been caught up in ...
There are a few common mistakes that people new to SEO often make. Being relatively new to search engine optimisation myself, I try to avoid commenting on these issues unless I'm fully confident about the advice I'm giv...
With over 10million users in the UK and a somewhat eventful 12 months behind it, Twitter have finally agreed to work more closely with Government and policymakers in the UK.
The Social Network currently has over 140million user...
Following the recent Panda and Penguin updates recently, the content written for websites has become more of a focus; being more relevant and of better quality. Google is penalising content which is full of keywords to the point o...
Clients Say...
"We've long been considering an SEO campaign and have researched the benefits that it could potentially bring to our web presence," commented 3663 Catering Equipment's Managing Director Paul Knight. "The team at Click Consult put together a very attractive package and we're pleased to be able to enter into a sound business partnership with them. We're looking forward to seeing the results they can provide for the 3663 Catering Equipment website moving forward."
Managing Director - 3663 Catering
"We have been working with Click Consult for over a year now. We are delighted with the increase in unique visitors to our site and they have far exceeded our conversion KPI metrics for customer database registrations. We rank in the top 3 for all keywords that we asked Click Consult to optimize for us. This agency know how to produce results."
Managing Director - Liverpool One
"Whilst we have a long term keyword strategy, Click Consult have a good appreciation of our business and have a flexible approach to implementing short term keyword strategies to coincide with the peaks of the retail calendar. I receive a monthly performance report from Click Consult detailing the relevant data I require but in addition, I can review the work being undertaken at any time by logging in to their bespoke reporting system."
CRM Manager - Liverpool One
"Hills has been looking for an agency that is able to quickly deliver in the search marketing area and catapult EMEA websites ahead of the competition. Taking SEO Consult for this project turned out to be a smart choice. Not only have they managed to significantly increase search engine traffic to our websites, but they also come with innovative ideas that can be turned to reality. I can simply say they deliver. And it's always a pleasure talking to them."
You can follow any responses to this entry through the
RSS feed.
