When most entrepreneurs approach an SEO consultant, the first question they ask is how they can attract more SEO Traffic to come and visit their websites. Many people and especially the smaller or new business owners do not realise a very important fact. It is not the amount of web traffic that is important; it is the quality of the web traffic that is crucial.

At first glance it looks logical that the more website visitors you get, the better it is for your business. But what good are all those visitors to you if they do not become paying customers? Statistically, having thousands of web visitors does look impressive. What you should look at is the actual percentage that converted into clients. Only then do you see the real picture. It is not the amount of traffic you attract; it is the right kind of traffic you should attract.

Less is best

Where many entrepreneurs go wrong is that they target the high-traffic search phrases. You should not be dong that, you should be targeting the search phrases that will bring you the lowest competition. You cannot waste time with generic phrases; you need to use key phrases that searchers use when they are looking specifically for what you have to offer. One-size-fits-all is a myth.

It does not work for clothes and it surely does not work for your business website. Unless you are the only person on the planet offering your specific product it will simply not work. Business is simply too cut-throat to try to appeal to a huge spectrum of SEO traffic. You can only focus on those people who specifically want your products and services. Those people who want to buy what you have, not the countless thousands surfing aimlessly.

Tight focus

Analyse exactly who the people are that buy your products and build a profile. That profile is what you use when you optimise your website. It is their needs you must cater for; their interests you must appeal to and whose questions your web content must answer. Make sure that your website does not annoy your prospective customers into leaving. People are impatient; they do not want to waste time trying to navigate a website that is obstacle strewn.

Make it easy

Compact, easy and fast navigation is critical and the checking out process must be simplistic. Leave the flashing wheels and cutie-pie trailing cursors for hobbyists, you are running a business. The way to get your desired Website Traffic to convert to paying customers is to give them a clear call to action.

Do not hide your intentions; be very clear on showing them that you want them to add products to their cart, sign up for weekly newsletters or opt in for special promotional emails. You want them to do this and being very clear and specific in your intentions is not being obnoxious. Put your call to action buttons where people see them clearly as the next step to take.

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