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"We need an unambiguous rule - a law - that nobody will step between the publisher and the consumer, full stop." So said Barry Diller at the South by Southwest (SXSW) conference yesterday. And Barry knows a thing or two about the internet, he's been heavily involved with it since 2000 and is the current chairman of IAC, which has amongst its port...
The other day I was browsing through an SEO blog and I come across this piece of code : <link rel="alternate" hreflang="a-different-language" href="http://url-of-the-different-language-page" /> Having never seen this before I carried on reading and it appears to be a solution to a big problem with having duplicate content on different ve...
As the BBC's Simon Jack interviewed Asos chief executive Nick Robertson on 19 January, you couldn't help be taken in by the latter's relaxed, calm and measured attitude, even when grilled about the potential of the competition within the online clothing market tightening up as time progresses. "This has been growing for six, seven years now, and...
A right to be found? Well, if you've published something online then surely common sense dictates that people will find it, that they may have an interest in a particular topic and come across it in a search engine. Google certainly thinks so, claiming it acts as an intermediary between people and content. "Requiring intermediaries like se...
Look at these two addresses, which one of them is the real mybank.com site? 1] http://www.mybank.com 2] http://www.mybаnk.com They're both the same URL, right? Wrong. Copy and paste each of them into the address bar and press enter. The first goes to a financial advice site, while the second goes... well nowhere actually, but it could go to...
Language barriers can be a disadvantage and can even disable a web site or blog from achieving its goals effectively. Your business may have reached a critical mass in your niche market and you need to expand globally to bring in more business. To do this you have to extend your search results. One thing...
