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No word of a lie, we're convinced we've seen more and more Ocado vans frequenting our street lately! It makes sense, too, as the latest noises coming out of Ocado are that the company is forecast to make massive improvements on its initial losses when it reports its first annual results as a quoted company. The company's expected to announce pre-...
Oh dear. While an influential report by Bellwether recently showed that companies were pouring more into their online marketing budgets, the BBC doesn't seem to be part of that trend. Sadly, 360 jobs are being lost to try and help reconstruct the BBC's web services for the digital age, with the service licence budget being slashed by a mass...
Marketing is an incredible thing. What better way to get your name out there than by networking with like-minded people, making friends and sealing partnerships that will last for a lifetime? Not just in a physical sense - digital marketing is already incredibly essential for the future of economic growth and the best way for businesses of all siz...
When running an online business, the majority of business owners want to do all they can to help their company to be successful. They want to get their business noticed, want to develop interest in their brand, get users visiting their websites and get their target audience buying their products. Search en...
If you are considering launching your own online business, there is a huge amount to consider and think about. There are many extremely important matters for consideration and search engine optimisation may not immediately appear to be one of them. However, you must begin thinking about SEO as soon as poss...
Companies habitually spend huge amounts every year promoting, upholding and controlling their brand. The spread of the internet has changed the way that brands work. Not only is it much easier for a small business to create a strong brand presence on the net, it’s necessary for them to do so. The goo...
Search engine optimisation can do great things for your business as well as your site. A reputable SEO firm will optimise not just for increased traffic on your site, but increased retention and conversions. Many SEO techniques integrate seamlessly with internet marketing, producing marketing results while...
It’s true that the main focus of search engine optimisation is and should be the search engines. Every SEO campaign should have high rankings as its main aim. There are undoubted side benefits, however, that are truly worth pursuing. One of these is in using the information gathered during SEO resear...
These days it can be difficult to imagine a world without the internet, yet people actually once lived that way. The most mysterious part of it all is that they were actually prosperous too. However, you can probably remember a time, maybe a decade or two ago, when you used to do all your shopping in-store...
There are around twenty opportunities for your site on the first page of the search engine results pages. Some of these are paid links. At least one is the one you aim for - your high-ranking optimised page for that keyword. That leaves eighteen or so other places on the page that your target user might click...
There is no end to the limits allowed in ethical and technical techniques in the fight for Search Engine Optimization rankings. Yet many webmasters still practice Black Hat techniques and get either temporarily or permanently excluded from search engines. Search engines have to consistently...
If an SEO technique supports the integrity of a search engine it is considered White Hat. White hat tactics are the only methods that are able to further the quest for high rankings and good reputation. Internal Linking If a search engine spider cannot navigate through a website it won't be ranked...
There is an age old saying that it takes two to tango and that is particularly true when it comes to search engine optimization. When you set your optimization in the hands of a professional whom you trust to be capable, qualified and accomplished, it is important to work with them. When you start working ag...
Search engine optimization is an integral part of running any website on the internet. Now, this topic is a vast expanse of guidelines, myths, misconceptions, information and much more. It is easy to become overwhelmed by optimization and all that it encompasses, it is also easy to lose sight of your overa...
The web, just like most things is a continuously evolving entity, and as such is very hard to pin down. The relationship between the business world and the internet is also continuously evolving, with its ups and downs, and of course it also has some really big downs, like the dot com crash of the 90's. Since...
Although keywords are still an important part of search engine optimisation, the move beyond text-based websites means that other technologies have to be taken into account when developing a search engine optimisation strategy. An increasing use of smartphones for mobile web browsing means that new SEO strat...
