Effective Marketing & SEO
December 21st, 2007 by Dan
People often ask, what is the most effective way to market your website with SEO in mind and secondly how to go about it?
Lets break down the two:
SEO
SEO (Search Engine Optimisation) mostly consists of what we call “On page” optimisation, this is basically any editing that takes place integral to the websites code or design. It also consists of modifying a clients website so that it conforms to the latest standards which will guarantee a larger portion of users are able to effectively navigate through the website.
This in-turn leads to more active users browsing your website.
Marketing
And then we have the Marketing, Search Marketing through PPC is a quick and effective method of driving sales and leads to high ROI. The trick to this search marketing technique is selecting the correct keywords initially to get you the best results on the search before putting the adverts live. Otherwise, you will be paying for every click on your advert for keywords or search terms that will not necessarily result in good sales.
While an initial investment in to developing a small campaign can show the potential in PPC marketing. A pay per click agency could develop and manage a campaign that can produce consistent results.
Conclusion
While you may see some initial results from the SEO validation a Marketing campaign works over time and therefore one of it’s downfalls is that clients usually cannot see results instantly.
Neither one is more important, the trick however, is to find a practical combination between the two and follow it.
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