SEO & PPC: Advantages of aligning your campaings

March 28th, 2008 by Dan

Search Engine Optimisation, or SEO for short is such a simple, yet effective form of Internet Marketing, yet so often misunderstood. Through effective SEO you tend to find increased targetted traffic, reduced PPC bills, and more sales!

These may be quite bold claims, but I discovered this whilst looking through the data of our clients, as well as our own websites. As an Internet Marketer, I regularly read through the various publications around the internet, all claiming that one form of Internet Marketing is better than another form, usually followed by a debate in the blogs. However from my experience there is no one form of internet marketing which can encompass all of the traffic. In this blog I am going to describe the advantages of having your SEO and PPC within one company.

Inside SEO Consult we have a little team rivalry between SEO and PPC, however this banter only helps to drive both teams to push there clients further and work harder. However it is with this we also respect the other teams skills, recognising that through working together, we can push to increase the return on investment for our clients marketing budgets. This is done in a number of ways, as an SEO I regularly utilise the Google Adwords data my PPC colleagues collect, to find the keywords driving the most traffic for a client, and seeing what SEO can do to reduce this spend whilst still being visible in the SERP’s.

Through obtaining the rankings under these high traffic keywords, it allows us to either reduce the overall PPC budget, or expand the keywords covered under the budget, finding new areas the campaign did not previously have the budget to cover, and converting this into additional sales for our clients.

This entry was posted on Friday, March 28th, 2008 at 11:52 am .

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One Response to “SEO & PPC: Advantages of aligning your campaings”

Seo Swap | | Landing pages and Search Engine Optimisation » Seo Swap | says:

April 23, 2009 at 3:31 pm

[...] SEO & PPC: Advantages of aligning your campaings Search Engine Optimisation, or SEO for short is such a… [...]

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