The Google Adwords Keyword Tool seems to have the winter blues, and is reporting ZERO volume for a large number of head terms when using the Exact Match match type. Not all keywords are reporting zero for volume, just a random selection it seems. Head and middle tail keywords are affected. Long tail may also Read Blog…

Keyword density is a crucial part of a search engine optimisation strategy.  However, finding the best keyword density doesn’t mean just including a keyword in a document more times than a competitor.  There is a great disparity between the frequency of a keyword in a document and the relevance of that keyword to the document, and that Read Blog…

After days, or even weeks, spent trawling through the seemingly innumerable keyword research tools, you could be forgiven for identifying those ‘important’ keywords and pursuing them with a relentless fervour.  Unfortunately, these ‘important’ keywords that often consist of one or two words make up only 30% of the searches conducted on the search engines.  That leaves Read Blog…

Search engine optimisation can seem like a daunting subject to get your head around, partly because of the dazzling variety of methods advocated by different enthusiasts. On the whole, the best antidote to such confusion is a pragmatic common-sense approach, one which starts with a site analysis and produces recommendations based on what makes a Read Blog…

AllFacebook.com, a resource dedicated to covering all issues regarding Facebook’s new applications, performance analysis and general news, has compiled a list of the pages most interacted with during the last fortnight. AllFacebook.com has witnessed a change of pace for the social networking giant’s most frequented pages, with The Bible’s Facebook page receiving the most user Read Blog…

When carrying out keyword research, there are a number of tools that can help you in your search. I am going to compare two keyword tools, Wordtracker and the Google Adwords Tool, and give my verdict on which is the most reliable tool to use. Before using any keyword tool, you need to compile a Read Blog…

When I first started using a popular online auction website about 8 years ago, I saved myself a small fortune by looking for and bidding on items which had spelling mistakes in the titles. Finding bargains that slipped through the net because they weren’t spelt correctly and therefore had fewer people find and bid on Read Blog…

If you are just starting out with search engine optimisation, it can be extremely challenging. There is a massive amount of information to learn and many things that need to be done if SEO is going to work effectively for your company. There are also numerous mistakes which can be made when developing an SEO Read Blog…