‘Long tail’ is a term being used with increasing frequency around SEO circles. Indeed, even experts unconcerned with search engine optimisation have been discussing the trend for users to search with strings of words instead of the old method of one or two terms. Long tail is not just the future of search, it’s the Read Blog…

It’s not often considered very deeply, but keyword research represents an incredible move forward for business in general. At the end occupied by search engine optimisation, keyword research helps you to guide your website toward the right groups of customers. In the approach to this end, however, keyword research is actually a useful source of Read Blog…

Sometimes search engine optimisation can seem like an ‘a + b = c’ kind of process. To all appearances, you just select the right keywords, you put them in the right places, and your site’s ranking climbs a few spots. The trick can seem to be just selecting the right keywords in the first place. Read Blog…

Long tail keywords can be very difficult to use well. The difficulty of fitting longer keywords in all over your site shouldn’t be underestimated. The difficulty of tracking down and implementing the larger number of long tail keywords is an even greater hurdle to overcome. So why bother with long tail? Internet users are increasingly Read Blog…

Search engine optimisation is a complex enough process when your keywords consist of one or two words only. At least at this level, guesswork can get you places and your strategies can be implemented easily. When the terms you’re targeting consist of three or even more words, the process can be a lot harder to Read Blog…

As anyone who has ever introduced regular fresh content onto their site will know, the work of fresh content isn’t over when it’s written. There’s also selection of appropriate link anchors, formatting, distribution, categorising and tag selection. Tag selection for your articles is one thing it is possible to plan even in the design stages Read Blog…

The need to re-tune keywords is something that every business will come across sooner or later, whether it is in a small way or a big one. Most businesses will encounter this quite some time after their site is first optimised. Industries change, tags change, and the keywords you used to rank for have gone Read Blog…

Keyword research is vital to every company’s SEO campaign. It’s one of those fundamentals that even the highly argumentative SEO community agrees on. It’s not that difficult to understand. People will use all sorts of words to describe your business, and you need to know what they are. A lot of companies are held back Read Blog…