Increasing your chances of ranking well on Google starts with finding the best keywords to target. This process – keyword research – is a crucial part of SEO, as targeting the wrong keywords can result in a wasted effort, because you will not rank well for the areas that you really wanted to.

The Adwords Keyword Tool is a useful tool for assisting in keyword research, as it offers suggestions for possible keywords. You can enter as many keywords as you like, and the tool will generate statistics detailing how many search queries have matched this keyword over the last month. These keywords must be set to an exact match type, as otherwise it is not a good reflection on the keyword phrases that are actually being searched.

When choosing keywords, it is important to consider the following points:

The traffic for the keyword – by using the Adwords Keyword Tool, we can determine how much traffic these keywords have generated in recent months, and base our predictions for the success of a keyword on these statistics.

The chance a keyword has of converting – Keyword research means that we can find the keywords that best describe the product/service we are targeting. It is important to choose keywords that best describe what a company is offering to improve the chances of converting, and avoid mis-leading potential customers.

Keyword competition – Some keywords may have good search volume but are simply too competitive a keyword to target. This is measured by the number of competitors present when searching for a keyword in Google, the strength of those competitors’ links and the nature of the industry they are operating in. This needs to be considered when researching potential keywords.

By considering these points when carrying out your keyword research, you can ensure that you are targeting the best terms for your business, and have a better chance of ranking well on Google.

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