The ‘Don’ts’

Participate in Link Building farms these are selfishly one sided. Don’t participate in email which solicit people to swap links with each other, this is a form of spamming and you will end up with a lot of unrelated gunk on your site which wont help your rankings at the end of the day. Don’t place links that are low on the integrity scale.

When you are creating your link directory don’t include listing that don’t match your product and stay away from ‘bad neighbourhoods’, exercise caution about who you link with and who you allow to link with you and if you want to increase the popularity of your links avoid using bulk submissions.

Don’t let people LINK ON. Tell them categorically to LINK OFF, sound rude, but it will help you from offending any search engine. If you allow LINK ON, you run the chance of anyone linking into your site, this includes forbidden content like porn sites which will do you no favours in the reputation and ranking stakes, and you may even get penalised!

Don’t send out ‘blanket’ emails asking for a reciprocal link. If you are going to ask for a reciprocal link, be polite. Introduce yourself and make sure that you are upfront and honest about your intentions. Do some homework first and don’t target reciprocal links from sites which will bury your link and be difficult to find. Don’t apply to websites that hosts hoards of links on their site, you will get lost in the crowd, and you wont see any value.

The must ‘do’s’

If you are setting up numerous IP addresses and want to link them together, build a mini net, start each site from the bottom up because it is only by doing this that you will be able to set up an effective cluster which will boost rankings. They need to be seen as stand alone sites which contain their own set of valuable content.

Place only those links which are relevant to your product or service, and which are ethical and above board. These are the ones that will help you build popularity and which will Improve SEO Rankings.

It is important to keep your directories clean of dead links and errors.

Common Link Building Mistakes

Mistakes are not only made by novices, or beginners, a fair amount belong to professionals from very important companies.

One indirect mistake is that of the improper naming of links. Links which contain the words ‘click here’ or ‘contact us’ for example are easier for humans to interpret, but not for spiders who don’t know what they mean. The more correct method of setting up this kind of link is to use the keywords as anchor texts. This will benefit both humans and spiders.

Search Engine Optimisation Links onto dynamic pages is another mistake because these pages change and take forever to get indexed which will not help your rankings. You will be able to identify a dynamic page if its URL contains symbols such as & and $, amongt others.

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