There are a various ways to link which can help you boost rankings, the decision as to which method you use, is a matter of personal choice.

Basically different types of links, amongst them are Reciprocal Linking, One Way Linking, Multiple Way Linking, Link Campaign, Incestuous Linking, Over and Under Linking, Link Doping and Link Bait. For the purposes of this article we will discuss Reciprocal, One Way Linking, Multi-way Linking, Incestuous Linking, Blink Linking and Blog Comments.

Reciprocal link

A Reciprocal Link is a mutual link between two websites which are compatible or symbiotic with each other. Owners of websites commonly submit their sites to link exchange which offer reciprocal linking directories.

Reciprocal linking can also include three way linking, that is, site A links to site B who links to site C. This creates natural links in the ‘eyes’ of a search engine. Three way links are quite often more beneficial and more valuable than the two way linking.

One Way Linking

As the name suggests this is a method of linking used mostly by webmasters. The use hyperlinks that point to a webiste which contains no reciprocal links. This means that the link only goes in one direction. They are also known as ‘Incoming Links’ or ‘Inbound Links’.

An effective way to build this type of one-way linking is by distributing articles through content sites and article directories. These articles generally contain an About The Author box that contains a One Way Link back to the author’s URL. When publishers use these articles, those one-way links help authors increase their page rank.

Multi-way linking

Used mainly for promoting wesbites, this type of linking create one way links that involve anything from three or more partner sites, ensuring that each site has a one way link. Multi-way linking derived from reciprocal linking which is losing favour amongst search engines. Search engines today hold more favour with incoming multi way links instead. These links can also be in the form of videos, images or RSS feeds.

Incestuous linking

This is an SEO strategy used mainly by webmasters to promote their own websites, or a collection of websites comprising of their own plus this of friends and colleagues.

As is known, PageRank is determined by the numbers of incoming links. If these links come from website which are deemed to be important and come from highly ranked sites, they will boost the website.

Blind link

These are links which have been created in order to hide the destination of the link until a user has clicked on it, it accomplishes this by means of redirection. Blind Links are used in deceptive advertising and are not encouraged.

Blog Comments

Simply leaving a comment on a blog can result in a ‘do follow link’ to another website. A blog comment will get clicked on if the reader thinks that they comment is well thought out and is relevant to the discussion amongst fellow bloggers.

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