Articles about link building for SEO inevitably talk about finding high quality links that come from authority sites and based on a similar topic to your own site. While this is essential to getting the most benefit from SEO for Google, it can prove worthwhile to take a less stringent approach to your overall link building because other search engines still value the lesser quality links, a good number of these links will also benefit you in Google eventually, and they might actually generate their own traffic. There’s also the possibility that a low quality link could one day become a high quality link.

Google’s Share

Google demands the greatest attention in terms of SEO because of the huge market share it possesses. Seemingly more and more web users are entering their search queries into the search engine that already commands more of the market than all of its competitors combined. When you consider that that accounts for billions of searches conducted every month it is reasonable to approach SEO as though Google is the most important search engine.

Other Search Engines

While Google does hold the majority of the market share, even a small percentage of billions of searches is worth scrapping over. Search engines like Yahoo, Ask, and MSN still demand a large number of searches every single day and these search engines are often less discerning than Google is. SEO for these search engines can include what would ordinarily be considered lower value links because they tend to discern a lot less between authority sites and just good sites.

Other Traffic Sources

As well as remembering that Google isn’t the only search engine you should also bear in mind that search engines are only one source of traffic – albeit they are arguably the most beneficial source of inexpensive but targeted traffic. However, a link can provide its own traffic without having to first be converted into a number by search engine algorithms. A reasonable site with targeted traffic offering a prominent link can still generate a good level of traffic to your site.

Cost Prohibitive Link Building

Also, for those that pay for SEO services individually, paying for the generation of high quality links can prove extremely cost prohibitive and finding services that deal only with links that Google would consider high quality can be a difficult process in itself. Embarking on a link building process should be considered its own project but with the happy side effect that it will invariably create some high quality links that are given a lot of SEO weight by Google and other search engines.

Search Engines And Link Quality

Search engines can be used to generate targeted, high quality traffic, and Google is the biggest of them all. However, that doesn’t mean that other search engines can’t be used to create a decent level of extra traffic and it also doesn’t mean that lower quality links will not generate traffic off their own back as visitors see your link and click on it directly. Building low quality links specifically probably won’t pay large dividends but being less stringent in your link building demands may prove more fruitful than you first imagined.

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