Why One Link May Be Better Than Ten
October 8th, 2008 by Dan
Link building is an integral facet of the art of SEO. Generating a steady stream of new links to your web pages will almost certainly help improve your SEO results because the search engines use them as an indicator of how popular your site is with visitors. However, not any link will do since the search engines consider the merit of each link individually and determine whether it is relevant and whether it is a good quality link. They consider many factors including keyword use, link placement, page relevance, and even the number of outbound links on the linking page.
Search Engine Results
Search engines are rigorous in their calculations. In a bid to provide their own users with high quality search results they not only work on improving indexing capabilities and determining relevancy of pages but they put a lot of effort into trying to ensure that they only display the most beneficial sites in their results. Links are only one part of SEO but they are one major part and should be considered one of the most important aspects of any SEO campaign.
Perceived Link Quality
Search engine algorithms, therefore, are used to determine the value of a link. Links from authority sites that are based on the same topic as your own are considered the most valuable of links in an SEO campaign. As a happy side effect, these links will often also provide their own traffic to your site and that traffic will be motivated and targeted. Again, though, the search engines consider more than whether a link is from a relevant authority site.
What Search Engines Look For
When determining the value of a link search engines consider many factors. They initially look at the anchor text of a link in order to help identify the keyword or keywords of a site. Trying to gain some semblance of control over the actual code used to create your links can make your SEO campaign a much greater success. If you rely on organically built natural links then offer your own HTML code that includes optimised anchor text.
The search engines also look at how prominent a link is on the linking page. The more prominent, the greater the perceived value of that link. The number of outbound links on a page is also considered. The more links on a page the less value each one receives and if there are too many links then this may not be considered a good link at all by the search engines regardless of the many other factors.
High Quality Links For Your SEO Campaign
Links, like all components of an SEO campaign, are heavily monitored and calculated by the search engines. The better the quality and relevance of a link, and the more authoritative the link site is considered, the more benefit that link is likely to prove to your SEO. Concentrating on getting a smaller number of very high quality links is likely to prove more fruitful than getting hundreds or thousands of virtually useless, low quality links.
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Link building is the best way to get higher position in search engine ranking. Always try to remember that only the high quality and relevant links play the main role. It’s not necessary that your website has bunch of link on every page; less links will also work if they are quality rich and relevant site’s theme.
Search engines are rigorous in their calculations. The algorithm which is used by the Google or other search engines keeps changing. Search engine algorithms, therefore, are used to determine the value of a link. Links are not only one part of SEO but they are one major part and should be considered as one of the most important aspects of any SEO campaign.
Links from the authority sites that are based on the same topic play the main role in an SEO campaign. Search engine checks the various things during optimization like the anchor text of a link in order to help in identifying the keyword or keywords of a site. Always try to rely on organically built natural links then offer your own HTML code that includes optimized anchor text.
Link building is an ethical way of increasing your website’s popularity. If you place a number of links in your site, it does not mean that you have got successful to increase your web traffic. Success in link building depends upon the quality of inbound links. So try to place relevant links.
Paid links are also beneficial for the website during optimization. So you can buy a high quality relevant link with PR4 or PR5 from others. Relevancy is the main factor, so try to place everything relevant to the site’s theme. Remember always that only one good link is better instead of bad ten links.
[...] various factors regarding the link placement and the make up of that link. As such, one very High Value Link that is extremely relevant to the content of your page and provided an authoritative site in your [...]