What makes good Meta data? So you’ve painstakingly done all the onsite SEO – tightened up normalisation issues, no followed irrelevant external links, made sure the not found response page is returning a code 404 and not something else.  Now there’s only one or two things left to do – construct good Meta data, that Read Blog…

I had a client a couple of months ago who had a bit of a problem with his websites ranking for various keywords. The client was an online shop selling gadgets to the general public and also a separate online wholesale supplier for the same gadgets to retailers. They had two websites: one for general Read Blog…

It only seems fitting that on a day such as today, when cupids arrows are in the air, to talk about love. How do you go about making Google fall in love with your meta? We should all be aware of the importance of meta tags, and although they are not the only aspect search Read Blog…

Meta description tags can have a great effect on your company. Despite having no impact on rankings directly, they benefit you in a wider marketing context.  Meta descriptions will be the first piece of information that an online searcher will see when they search for something that your business has to offer, and when you Read Blog…

Over the past 12 months there have been many changes to the major search engines and the way in which they now perceive and read meta tags on a site. This has led to many people now using antiquated techniques as there are hundreds of blogs and sites with information from many moons ago advising Read Blog…

Whist creating your site, it is easy to neglect the importance of meta tags and their user and SEO effects, equally there are many rumours as to the use of these tags which simply are not true. I am going to outline the correct use of meta tags and how they can affect your SEO. Read Blog…

Search engines confuse us all with their loose definitions of what they consider to be spam. Most ’spammy’ techniques can also be used completely innocently. Despite the talk that floats around the SEO community, there are very few areas that are simply black or white. It is near impossible to optimise your site without doing Read Blog…

Choosing titles for web pages, articles, blogs and newsletters when doing any search engine optimization work, is much more important than one might think. These titles are what would be displayed as the page title of an individual’s search results on a particular search engine which essentially means that it is the part of the Read Blog…