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What makes good Meta data? So you've painstakingly done all the onsite SEO - tightened up normalisation issues, no followed irrelevant external links, made sure the not found response page is returning a code 404 and not something else. Now there's only one or two things left to do - construct good Meta data, that is title and description info...
It only seems fitting that on a day such as today, when cupids arrows are in the air, to talk about love. How do you go about making Google fall in love with your meta? We should all be aware of the importance of meta tags, and although they are not the only aspect search engines consider, optimising your meta tags helps websites make full use of...
Meta description tags can have a great effect on your company. Despite having no impact on rankings directly, they benefit you in a wider marketing context. Meta descriptions will be the first piece of information that an online searcher will see when they search for something that your business has to offer, and when you are competing with thou...
Over the past 12 months there have been many changes to the major search engines and the way in which they now perceive and read meta tags on a site. This has led to many people now using antiquated techniques as there are hundreds of blogs and sites with information from many moons ago advising to use the...
Whist creating your site, it is easy to neglect the importance of meta tags and their user and SEO effects, equally there are many rumours as to the use of these tags which simply are not true. I am going to outline the correct use of meta tags and how they can affect your SEO. Description tag <meta name=”description” content=&r...
Search engines confuse us all with their loose definitions of what they consider to be spam. Most ’spammy’ techniques can also be used completely innocently. Despite the talk that floats around the SEO community, there are very few areas that are simply black or white. It is near impossible to...
Choosing titles for web pages, articles, blogs and newsletters when doing any search engine optimization work, is much more important than one might think. These titles are what would be displayed as the page title of an individual’s search results on a particular search engine which essentially mean...
Meta tags are often ignored or left out during website development and yet they are essential for search engine optimization. Meta tags are hidden labels that only search engines can read. Optimising Meta tags on each web page can drive more targeted traffic to a website. Without these in place search e...
