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In the above video, Google's Head of Ambiguity, Matt Cutts has announced the launch of the tool that he hinted would be made several months ago – the link disavow tool. Following the release of the Penguin update, SEOs and Webmasters around the world finally accepted that negative SEO was a genuine threat, as Google was actively p...
This is my attempt to write a 'quality' blog post – in fact it's my attempt to write two quality blog posts. It's based on information from two sources – this article that everyone who works in SEO should read: http://www.sirgroane.net/google-page-rank/ It's old, but it clearly explains PageRank in a way that...
In the first part of this attempt at a quality blog post, I went into a bit of detail about the PageRank algorithm, how it is calculated, and how your internal link structure determines how the PR is distributed throughout your site. I speculated that nobody would actually read the article (perhaps it wasn't good quality?), so I'll ju...
A colleague sent a link to a blog post around this morning regarding what he thought was a shameless link building tactic. It was slightly shameful in the sense that rather than going out and doing the work, this editor had simply asked the audience to do the work for him. Now you might ask yourself what's wrong with that. Well, nothing really, a...
When you want to have an online presence, you need a website. For any online business this is not just important, it is indispensable. You simply cannot run an online business without a website that searchers will find interesting. Others may wish to have a website although they are not businesses. Whatever your reasons for having a website, you...
When using internet marketing techniques, it is common for business owners to want to target as many internet users as possible. They are eager to let others know about their business and what they can offer and believe gaining their attention is the first step to success. A newsletter created about your business and emailed out can be an effecti...
Businesses can run a search engine optimisation campaign for a number of different reasons. A number of businesses running an SEO campaign are doing so because they hope to develop their brands further within the online community. Doing this can have many advantages for a business including getting it noti...
Many businesses have been dismayed to discover that traditional advertising methods have less effect on the internet. The average internet user has a heightened awareness of how advertising works, and has a fairly bad reaction to being manipulated. Internet users simply don’t react very well to obvious...
Many businesses have discovered the benefits of becoming an authority in their industry. It’s one of the things that the average business can achieve only on the internet. If it were the real world, establishing yourself as an authority would take many years, lots of hard work and not a little financ...
Off-page SEO isn’t often the most exciting activity. Usually, it’s a game of patience, sending out feelers to other sites to see if they’re interested in linking to you or setting up linkbait around the net. Many sites have achieved success with this kind of strategy, but sometimes someth...
Many sites are exploring the benefits of active participation in net communities. While a lot of businesses have dabbled in industry forums now and then, the increased coverage a full internet campaign allows is becoming clearer as time progresses. If you participate, you generate interest. This in turn ca...
Search engine optimisation is not always about the search engines. Certainly search engine ranking is the main focus of any SEO efforts, but there are other outcomes that SEO experts not only achieve but aim for within an SEO plan. Increased internet community presence is one of them. Your site’s pr...
There's a lot of terminology that runs through the SEO community. Perhaps it's because search engine optimisation is a realm of the technically-minded. Everyone in SEO loves to us specially-honed terms instead of spelling things out in plain English, 'SEO' itself is a prime example. This provides handy short cuts for experts, but is occasionally c...
The first thing most companies talk about when discussing SEO is what can be done within the site. Your site is your greatest asset on the net, and as the focus of all your search engine hopes, it’s only natural to focus on what it can do for you. The next step, however, is to focus on what the net can...
Getting links is a never-ending preoccupation in the SEO industry. Links are so valuable to the search engine optimisation of a website that they are almost a solid commodity. SEO experts are constantly on the lookout for new ways to encourage links to their client’s website, and very few of the adve...
You may have heard the term ‘link building farm’ or ‘link farm’ used in relation to the ‘bad neighbourhood’ concept in SEO circles. While it is fairly guessable what a link building farm might be, it is helpful to have a good understanding of the term. ‘Link farm...
