Off-page SEO isn’t often the most exciting activity. Usually, it’s a game of patience, sending out feelers to other sites to see if they’re interested in linking to you or setting up linkbait around the net. Many sites have achieved success with this kind of strategy, but sometimes something more energetic is required. Some sites will benefit more from an off-page campaign with a bit more zing.

The off-page stages of search engine optimisation are frustrating both for site owners and for SEO professionals. Inbound links are a near-saleable commodity on the net and sites never give them up easily. For this reason, many companies are choosing more aggressive tactics for their off-page SEO. Instead of waiting for links to come back to them, they are going out to get them.

The concept is high-impact off-page SEO. With low-impact off-page SEO, businesses often use press releases, articles and videos to attract links as part of their off-page search engine optimisation. These are directed at a target user group, crafted to be of particular interest to them. High-impact off-page SEO involves going beyond the generation of interest to the creation of excitement. High-impact off-page campaigns require a lot of creativity and a few more resources, but they aim to generate immediate returns in the form of high numbers of links.

Viral campaigns are a great example of high-impact off-page SEO. Free games and applications are popular as virals, as they’re still fairly novel. Another angle often taken is the sensational blog post, a post that deliberately creates a stir in the industry.

When you want to make an impact with your site’s off-page SEO, you have a number of options. Social media campaigns are very popular, as they allow you to access huge numbers of people in a relatively confined space. It’s also possible to target your user groups quite accurately with these kinds of campaigns. Another option is press releases and other forms of trying to make the news pages, although this approach does actually need some newsworthy events for it to prove effective. Talk to us at SEO Consult about your options. The key is devising something that will create a real sensation in your area of the net.

A major drawback for every high-impact off-page SEO campaign is the amount of competition. With so many sites desperate for the inbound links and publicity aggressive off-page SEO affords, social media sites, press release pages and other areas are flooded with ideas. Your idea needs to be truly innovative to work.

Another drawback is the extreme aspect of high-impact off-page SEO. Not every business relishes the thought of creating a sensation. The best kind of high-impact off-page campaigns push on the boundaries. The ordinary or familiar will not cause much of a stir.

Excitement isn’t the way to achieve the off-page aims of every business. You may find that slow and steady is a better way to go for your site. All the same, a campaign that makes a splash may be worth considering.

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