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Writing a blog can be extremely useful when running an online business. A blog can help you to get your business noticed and provide potential customers with relevant information about the products and services you offer. If regularly updated and if it features well-written content, a blog can also help bonds between businesses and their target au...
It’s not often you’ll hear SEO experts admit that search engine optimisation is of less than central importance to a site. Partly this comes from the tendency for businesses to completely ignore their SEO. Partly it comes from the intense focus the SEO industry has. It is true, however, that SE...
Despite a long and successful history, search engine optimisation still has many detractors. Many businesses see the results of paid advertising and compare them unfavourably to SEO. This is a mistake, because really the businesses are comparing two different things. The difference between SEO and other type...
