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No, they are not even in the top 5 most exciting things on the internet. I imagine that for the majority of people they break into the top 10, but there are still those odd folk who would rather spend time watching a hilarious cat jump into boxes than trawl across the internet studying how large ecommerce sites have their URLs structured. At...
One saying I often hear repeated by people who have been in the SEO industry for a long time is, "traffic that doesn't convert is useless." I don't fully agree with that, but I appreciate the sentiment. If you're one ambition is to make money online, then of course non-converting traffic will be useless. However, if you're more interest...
Netflix UK - Perform a search for that phrase on Google UK. Who would you expect to rank top of the organic results? You should have said the Netflix site. The problem is they don't. In fact, the Netflix site doesn't feature in the TOP #200 in Google.co.uk for that term. Pretty surprising for a massive brand like Netflix who are a household name...
Fixing canonical issues in Microsoft IIS is no easy task. With the lack of native .htaccess support the only way you can do it is either via the IIS control panel (of which many of you with shared hosting won't be able to access) or through the web.config file. Here we're going to show you the web.config method of making sure your URL's are c...
This blog is going to look at the importance of on-page content and 5 helpful tips and methods you should use to improve and enhance your current on-page. Firstly a brief background on on-page and its value. On-page is arguably the most important aspect of SEO as it is viewed as the finishing point to where customers and traffic will generally end...
As-well as the robots.txt which allows you to control the way robots behave within your website, there's the robots meta tag. Which when used right, can be much more flexible than the robots.txt. The noindex,follow attribute is supported by all major search engines as far as I'm aware (Google, Yahoo! and Live). There are many other attributes th...
Informative articles can provide you with some of the easiest fresh content your site will ever obtain. Educational articles are rife on the internet, although many businesses are not taking the advantage they should of this approach. Information is attractive to much of the general population and your sit...
Search engine optimisation is often concerned with optimising your code, architecture and text-based content, but SEO doesn’t stop there. It’s important not to overlook the other elements of your pages, such as objects, in your SEO plan. It’s vital to find ways to optimise your on-page objec...
Establishing your business as an authority is a great way to get yourself some free inbound links. When your users come to trust you, they won’t just keep coming back. They will bring friends with them. A lot can be done to boost your authority off-page, like answering questions in forums and leaving...
The main elements of SEO are the practical things you do to your pages. When it comes to the work of search engine optimisation, people tend to get caught up in individual steps. Picking the exact placement of one word or rearranging your titles is important. Before you get to this stage, it’s import...
Titles do a lot of work on the net. A good title can get a mediocre piece of content read, and a bad one can kill content outright. Titles need to draw in search engines, attract users, and achieve your business aims. This is a lot to ask of a mere string of five to seven words. Seeking professional assi...
With so much focus on the code of a site, many companies overlook the need to optimise the objects on pages. Search engine optimisation affects every element on a page. Every aspect of your pages should really be working hard to attract the attention of the search engines. This means documents and PDFs as...
Onpage optimisation is the process of editing and amending your website code to increase search engine rankings. There are a number of methods which everybody in the SEO industry is aware of, but with Google’s constantly evolving algorithms these techniques are no longer as powerful as they once were...
There’s no doubt that writing up product descriptions is hard work. Product descriptions are possibly the hardest of all web copy to write. They have to persuade the user to buy the product, but at the same time avoid scaring them off with too much marketing pushiness. They can clinch the deal, or th...
These days, most web pages feature objects of one kind or another. It could be a PDF, a video, or even a basic image. Objects are what can make a page more interesting. They do, however, present some difficulties when it comes to search engine optimisation. Whether it’s because they are sourced from off...
Links are a kind of gold on the net. They can be a currency, they make your site look pretty, they can make you more money and everyone will do anything to get them. It sometimes seems that people will do as many crazy things to get links as they once did to scrabble for gold in the gold rush days. With so...
