These days, it takes a lot of savvy to be able to compete for top rankings. Perhaps there was once a time when a site could compete on good content alone, but that’s lost in the mists of history as far as the contemporary web is concerned. On today’s net, good content is only part of increasingly complex SEO strategies when it comes to attracting search engine attention.

Your on-page optimisation techniques need to be highly refined in order to trump your competitors. It is both fortunate and unfortunate that on-page SEO has been around so long. Fortunate, because there is so much knowledge about how to use your on-page assets to their full, but unfortunate because it’s very difficult to find on-page techniques that will set your site apart.

On-page optimisation is something that should be done as a matter of course. You can approach our experts at SEO Consult about the on-page factors that will come into play for your site’s optimisation. There are some basic elements that should apply to all sites:

Title tag

The debate about how important the title tag is to SEO swirls on, but most SEO experts still recommend that a site’s title tags feature the main keywords for the page. It is the first thing that search engines come across and the first thing users see in the SERPs. The title tag should have a clear message but be catchy as well.

Keywords in content

Your choice of keywords for each page will guide your SEO for each page. A good keyword strategy will include long-tail keywords and synonyms.

Links

The internal links of a site are a valuable asset that can be overlooked. If your site has a good structure, with each important page only one or two clicks away from the main page, links can be used to lend importance to your main pages. Placing keywords within anchor text is also a common technique.

Header tags

Header tags allow you to highlight certain points within your content to both search engines and site users. It’s a good idea to include keywords when you can in headers, without being clumsy.

Text styles

Like header tags, your choice of text styles will inform site users and search engines of what is important on your page. Most SEO companies bold keywords occasionally within text to let search engine spiders know that these tags are important.

Meta tags

The importance of meta tags has gone down over the last few years, particularly the meta description tag. There are those that argue that search engines will again take meta descriptions into account, but only time will tell. Meta description tags are what users see under title tags in the SERPs, so many SEO companies spend some time on them in any case.

The good news is that your on-page efforts come with the bonus of benefitting your site users as well. Any time you make your site more readable, any time you reduce download times and any time you pull your message out to make it clearer, you get a little bit closer to the users of your site.

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