Establishing your business as an authority is a great way to get yourself some free inbound links. When your users come to trust you, they won’t just keep coming back. They will bring friends with them. A lot can be done to boost your authority off-page, like answering questions in forums and leaving comments on Read Blog…

The main elements of SEO are the practical things you do to your pages. When it comes to the work of search engine optimisation, people tend to get caught up in individual steps. Picking the exact placement of one word or rearranging your titles is important. Before you get to this stage, it’s important to Read Blog…

Titles do a lot of work on the net. A good title can get a mediocre piece of content read, and a bad one can kill content outright. Titles need to draw in search engines, attract users, and achieve your business aims. This is a lot to ask of a mere string of five to Read Blog…

With so much focus on the code of a site, many companies overlook the need to optimise the objects on pages. Search engine optimisation affects every element on a page. Every aspect of your pages should really be working hard to attract the attention of the search engines. This means documents and PDFs as well Read Blog…

Onpage optimisation is the process of editing and amending your website code to increase search engine rankings. There are a number of methods which everybody in the SEO industry is aware of, but with Google’s constantly evolving algorithms these techniques are no longer as powerful as they once were. This poses the question what are Read Blog…

There’s no doubt that writing up product descriptions is hard work. Product descriptions are possibly the hardest of all web copy to write. They have to persuade the user to buy the product, but at the same time avoid scaring them off with too much marketing pushiness. They can clinch the deal, or they can Read Blog…

These days, most web pages feature objects of one kind or another. It could be a PDF, a video, or even a basic image. Objects are what can make a page more interesting. They do, however, present some difficulties when it comes to search engine optimisation. Whether it’s because they are sourced from off the Read Blog…

Links are a kind of gold on the net. They can be a currency, they make your site look pretty, they can make you more money and everyone will do anything to get them. It sometimes seems that people will do as many crazy things to get links as they once did to scrabble for Read Blog…