There is always a tug of war as to which SEO strategy to adopt. Whereas the underlying idea is to increase traffic to a site, the routes which may be taken differ and the results also would differ. There are basically two ways of increasing traffic to a site namely the search engine placement and the sponsored links. The former entails going through a process of using some of the techniques at your disposal for what is usually termed natural or organic placement. Sponsored links mean that one pays to have the links to their site placed on a website.

Advantages Of Organic Placing

It has been shown by an Enquiro Research that at least 77 percent of people skip over sponsored listings and click on the natural search results. This means that there is a double loss on your part in that for every 100 people only 23 are likely to visit your site and you would also have lost money paying to have a sponsored link. The Enquiro Research goes on to state that when making a purchase, 67 percent choose organic over sponsored listings. The reason why searchers opt for the organic listing is that they trust it as it is natural. To cap it, there is no click fraud and you may not worry about your competitors.

Sponsored Links Advantages

While there may be some headaches as to the time it may take to have a good ranking with organic placement, there is a quick listing though this can be costly and inconsistent. The downside to this is that once your budget runs out, your rented ad space is gone and is being occupied by your competitor. This means that the competitors would always be looking at your rank and be prepared to capitalize on any slip up. This means that one has to be on their toes if they are to keep ahead of the pack and this means paying for the rented space.

It is also a fact that if you would like to add sponsored listings to your natural search results, go directly to the search engines and enlist. One disadvantage is that sponsored links are not included on the search engines results of the organic placement.

Way Forward

From the above it was found that the use of the organic placement has a lot of advantages in that it is of low cost, that is if there is any cost at all and there is a lasting ranking compared to the sponsored listing which only lasts for as long as you are able to pay.

One other disadvantage is that placement is not all but what happens when one visits the site. It appears most of the visitors are currently very skeptical about the sponsored links and they would rather buy from the organic listings. This shows that in the long run, it makes more sense to make sure that one has come up with the best SEO techniques for organic placement.

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