Article marketing is used as a form of link building for SEO because it allows for the addition of your own links, and a single article with some minor changes can be published and used by many different websites. It is also free if you do it yourself and inexpensive even if you use a professional service. What’s more, well written content may generate some of its own traffic before you even consider the benefits to SEO. For the new website it offers a great way to get your site indexed by the search engines as quickly as possible.

Ensure The Directory Is SEO Friendly

If you are building links solely for the purpose of SEO then you must ensure that each directory you submit to is considered SEO friendly. This means ensuring that spiders can follow the links that are published in the articles, the directory allows for the use of HTML tags when creating the link, and that the directory is ranked reasonably well in the search engine results. If all of these factors are true then it may well be a worthy addition to your article marketing submission portfolio.

Use Keyword Optimised Links

The SEO links that you submit in the Author paragraph of the article should be HTML links that include the full linking code. This allows you to use your own SEO keywords and offers you greater benefit. Some directories do not allow the use of any HTML code and these should be avoided for SEO purposes. SEO links should include keywords in the anchor text to help your web page rank well for that given keyword.

Write High Quality Content

The content of the article should be of excellent quality. This serves two purposes. First, it ensures that your submission will be accepted because some directories are very stringent over the articles they accept. High quality content also increases the likelihood that other publishers will read, like, and publish your article on their own site, which can help improve the value of article marketing beyond SEO.

Follow Submission And General Terms And Conditions

Every article directory has its own guidelines and while many of them are similar you should check at least once to ensure that you follow these guidelines. Failing to follow them may lead to the refusal to publish your current article or any future articles from your account if you continue to offend. The terms will also highlight what is and what is not allowed in terms of links to your own website.

Alter Article Elements For Each Directory Submission

On advanced technique in article marketing is to change or alternate elements in your article before submitting to the next directory. This helps to prevent the triggering of duplicate content filters and allows you to benefit from numerous links while only having to make minimal alterations to the article itself. Swap paragraphs around while ensuring that the article still reads well, alternative link text, alternate titles, and alternative the author resource paragraph between submissions.

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