0845 205 0292

Request A Free Website Analysis

Close

Which Search Engine Is Offering The Better Real-time Search?

May 7th, 2010 by

The search engines know the value of real-time search results and have been developing deals with some of the biggest social networking websites for this purpose. Twitter and Facebook are currently two of the most successful social media websites and so they were an obvious choice for Google and Bing. Both search engines have entered into agreements with these sites but the way they have handled the real time search results has been very different. They have both taken unique approaches to providing their users with this type of information.

Google is continuously striving to offer its searchers better quality and more relevant results and decided to include real-time search results on the same page as its regular listings. This is so searchers have quick and easy access to results of both types and therefore are more likely to find what they are looking for.

Bing decided real-time search results should be treated separately to normal search results and created a unique search page for results of this type. This means real-time search results are not displayed in the regular listings but that those looking for information of this kind know exactly where to go in order to find it. With there being such as emphasis on real-time search results in search at the moment, some viewed this as a risky move by Bing. Separating real-time search results from traditional results was a gamble but recent research has revealed this gamble may have paid off.

Research carried out has found even though real-time search results are displayed on the standard Google results page, these results often go unnoticed or are found to be irrelevant. Those looking for information were found to be slightly more inclined to click on results of this nature compared to those looking for something to purchase. However, neither online group showed a massive interest in real-time in the search results. Real-time search results are considered important in search at the moment and this research could signify Google is not giving its users this kind of information how they want it.

Whilst those using Google may notice real-time search results that may be of use to their search, they will be unlikely to use Google when specifically looking for real-time search results.

However, searchers looking for real-time search results know they can turn to Bing. With a Bing page completely dedicated to real-time search results, they can search relevant information in different formats. Bing provides a full and varied selection of real-time search results.

Social networking is a productive SEO method and with the interest and involvement of the search engines, this influence is only going to get greater. You need content related to your business to be ranking in the real-time search results.

We at SEO Consult can help you to develop suitable social networking profiles. We can show you how to get your content ranked highly in the search engine listings and develop your profiles appropriately so you gain exposure for your business and develop your brand within the online community.

This entry was posted on Friday, May 7th, 2010 at 2:00 pm . RSS GlobeYou can follow any responses to this entry through the RSS feed.

Link to us

If you want to link to this blog, copy and paste the following HTML code to your website.

Navigation

Blog Categories

Free SEO Analysis & Proposal

From The Blogread news

  • FEB 13
    I've spent a bit of time recently covering the Facebook SEC S-1 filing that has been made in preparation for their IPO, including 5 of the most significant risk factors that Facebook faces.  In this blog I'd like to focu...
  • FEB 12
    Link building is still a process integral to any search engine optimisation campaign.  While the school of thought that social media marketing is the new link building is relatively well established, there is still a pla...

Latest Newsread news

  • FEB 13
    In December Bing became the number 2 search engine in the US beating Yahoo. In January Bing continued to take more of the market share and Yahoo continued to decline. Google also continued to climb and now has a 66.2% share of the...
  • FEB 10
    A Study was recently carried out by a US not for profit Research Company called Pew Internet, the survey revealed that the majority of users who engage in social media sites on a regular occurrence have a positive experiences and ...

Clients Say...

"We've long been considering an SEO campaign and have researched the benefits that it could potentially bring to our web presence," commented 3663 Catering Equipment's Managing Director Paul Knight. "The team at Click Consult put together a very attractive package and we're pleased to be able to enter into a sound business partnership with them. We're looking forward to seeing the results they can provide for the 3663 Catering Equipment website moving forward."

3663

Managing Director - 3663 Catering

"We have been working with Click Consult for over a year now. We are delighted with the increase in unique visitors to our site and they have far exceeded our conversion KPI metrics for customer database registrations. We rank in the top 3 for all keywords that we asked Click Consult to optimize for us. This agency know how to produce results."

hills pets

Managing Director - Liverpool One

"Whilst we have a long term keyword strategy, Click Consult have a good appreciation of our business and have a flexible approach to implementing short term keyword strategies to coincide with the peaks of the retail calendar. I receive a monthly performance report from Click Consult detailing the relevant data I require but in addition, I can review the work being undertaken at any time by logging in to their bespoke reporting system."

hills pets

CRM Manager - Liverpool One

"Hills has been looking for an agency that is able to quickly deliver in the search marketing area and catapult EMEA websites ahead of the competition. Taking SEO Consult for this project turned out to be a smart choice. Not only have they managed to significantly increase search engine traffic to our websites, but they also come with innovative ideas that can be turned to reality. I can simply say they deliver. And it's always a pleasure talking to them."

hills pets

Managing Director - Hills Pets