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Reputation Management

My Personal Experience of a Poorly Rebranded Company

Posted by Kim Whitley on 2nd of August, 2012

Recently, I ordered a book from Amazon for next day delivery. I was guaranteed to be in my flat to sign for the package when it arrived, and Amazon are pretty great when it comes to delivering stuff on time, so I placed my order and that was that. Finito. I didn’t need to think or worry about it, because I know that I can depend on Amazon to...

Reputation management: where to start?

Posted by David Edwards on 18th of April, 2012

Search engine reputation management is the process of monitoring and taking action against how your brand or company appears in the search engine result. It can be tricky to know where to start with rep-management projects, so I have put together a nice little check list to get you start - Is your site SEO optimised? Before you focus on...

Be Vigilant with Brand Associations, Unlike Google

Posted by Kim Whitley on 1st of October, 2011

Google recently came under fire for authorising a new smartphone app designed to help parents work out whether or not their son is homosexual. The 'Is Your Son Gay?' app has drawn criticism across the board for aiming to provide an answer to the question parents have apparently 'been asking for perhaps too long', with gay rights groups calling th...

How Nancy and the Power of Blogging Took On Tesco

Posted by Kim Whitley on 13th of September, 2011

Recently, a regular customer of supermarket powerhouse Tesco revealed how she has vowed to never shop at the store again after being accused of shoplifting on a routine shopping trip with her two young children. The customer, Nancy, spent £250 on her weekly shop as usual. Children in tow and items all paid for, Nancy made her way towards the tr...

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