Website owners often do not understand that human eyes and search engines see different things. Search engines don’t care if you have a colourful and smart website with relevant graphics, They don’t even see it at all; they only look for the source code. Simple, easy to find source code is the only thing they are interested in. Once you can wrap your mind around the fact that Search Engine Robots and humans are at the opposite ends of this issue, a whole new understanding happens.

Those all important tag placements

Search engines start looking at the very top of your web page, so it is of the utmost importance what is placed here. Your web page must grab attention and the simpler you keep things, the quicker the search engine knows exactly what your website is all about.

Then it starts moving downwards and starts indexing the page. That is why your META tags are so important and why it is a must for you to have the correct keyword phrase tag right at the beginning and that your keyword tag is always placed at the beginning of all tags and early in the contents. This is how the search engine spider knows what your web page is all about.

Simplicity is the way to go

Making the tags appealing is the way to draw in the traffic. For example; your may be ranking number 12, but if those web pages that rank higher than you do not have the meta tags that is appealing to the search engines. They may not have taken the extra effort with their titles and descriptions.

In these cases the search engine will skip over them and look at your web page instead. Again, remember smart graphics appeal to human eyes, the search engine robots look at the ALT text that describes the graphics. If you keep continuity throughout with your title tags, your description tags and keyword tags, you verify to the search engines that your web page is about a specific topic.

Variety is the spice of life

To make things more complicated it is important that your title and description tags that use those important keywords are not the same on each page of your website. The tags used on each page must pertain to that specific page and not the overall topic of the entire website. Search engine crawlers want you to have your contents as high up on the page as possible.

Therefore, if you stuff your page with stunning graphics, it will please your human visitors, but make the task of the SE’s more difficult. Graphics, buttons, navigation bars, Flash and Java script all push your contents downwards, so its good to keep things simple.

It is very important to design each web page to not hinder the Search Engine Spiders, because it can influence your all-important ranking. It is possible to have a website with great visual impact for your web traffic and at the same time appeal to the search engines. It is all about understanding how it works and then doing it right the first time and not waste valuable time having to laboriously fix it afterwards and you will see a massive improvement in your Search Engine Optimization.

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