Quality content is crucial to search engine optimisation – if you’ve been reading this SEO blog for any time, you will know that I have tried to reinforce this point at every possible opportunity. One area I haven’t covered in as much detail is how guest blogging specifically, can be used to improve the impact of Read Blog…

If you spend any time at all reading SEO blogs, you’ll be familiar with the bourgeoning concept of AuthorRank.  It’s not yet clear how exactly AuthorRank is handled by the search engines, and how it affects rankings, but there is a lot of speculation that in the future it’s going to be an important feature of Read Blog…

As an SEO blog writer, I consider it my responsibility to dive headfirst into the maelstrom of developments that are occurring on the internet every day with complete disregard for my own personal wellbeing.  When I found out earlier this year that Lady Gaga was starting her own social network, I was fascinated and quickly signed Read Blog…

From time to time, I find myself browsing some of the Google patents covered by SEO By The Sea in an attempt to further my knowledge of modern search engine functionality.  While looking at some of these patents I often find myself in a state of perpetual befuddlement that I imagine is similar to how a Read Blog…

For a long time now there has been speculation about a Facebook search engine, and even I’m guilty of contributing to the melee about how Facebook might respond to Google’s ‘Search Plus Your World’ (SPYW) update.  Anyway, it seems that the rife speculation shows no signs of abating, and fuel was added to the flames when Read Blog…

It’s been nearly a year since Google released the Panda update, which saw low quality websites punished for being, well…low quality.  Over the past year, as can be expected, there has been a lot of speculation about what the Panda update really was, and what the long-term implications were for search engine optimisation practitioners around the Read Blog…

There is nothing more important for websites and online brands looking to increase their online visibility than regularly posting fantastic content.  The most obvious, natural way to do this is through maintaining a blog either on your website or on a separate microsite. I am a big advocate of companies looking to increase their visibility online Read Blog…

For those of you that follow any search engine optimisation blogs, or just SEO in general, then you will know of the bounce rate metric.  It sounds like a very innocent measurement, but in reality it can become the bane of a webmaster or SEO programmers life as they rack their brains thinking of ways to Read Blog…