Search engine analysis helps you measure your ranking potential. It does this my not only recognising Meta Tags, it tries to use the same technology that search engine spiders use.

The success of using SEO as your marketing plan lies in being able to attract a lot of traffic to your website. SEO is the process used to improve your websites content so that you are able to increase not only the quantity of traffic, or users, to your site, but also the quality. Users find what they are looking for on the internet via search engines. The success of your product lies in your website being highly visible to search engines, ‘standing out in the crowd’ so to speak.

Analysing your website

Start here. Before you can optimise your website you have to analyse its technical aspects, this is because you need to be able to pinpoint which areas need improvement, if any, and the process on analysis covers many aspects.

Analysing the technical aspects should cover how your website was constructed, and whether your users are able to navigate around it easily or not. Very importantly you need to discover how easy it is for search engine spiders to crawl around so that they can do their indexing.

You also need to analyse your keywords, your current rankings, how your links are functioning and your content. Included in your content analysis you should look at your content, how is it written, does it need improvement and what your current keyword density is.

One important part of your analysis should cover your competitors, who they are, how their rankings compare to yours, what their web pages contain and how they are constructed. What links they have that may be of benefit to you and are they more successful than you, if they are, what is it they are doing that you aren’t.

Search Engine Algorithms

Another reason for analysing your website is for the benefit of search engines. The main principle behind search engine ranking algorithms is that they calculate your rankings. They also ensure that results shown from searches keep their integrity, that is to say that they are designed to make sure that ranking cannot be tampered with.

You need to see how your anchor text is functioning. Anchor text provides a more accurate description of your web pages than the actual pages do and provide valuable information for ranking algorithms. Anchor texts provide information you need if you are to make judgements and put in place methods of filtering.

Analysing your link structures allows search engines to evaluate the quality of your web pages and a do an analysis on your keyword proximity. You can get top rankings using less competitive keywords simply by increasing your keyword proximity.
If you are to keep growing and stay successful, you need to be informed, in this way you will be able to find newer and easier ways to optimise your website and this will help you improve your customer base and improve traffic to your site.

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