Undertaking SEO based on a home page alone is not enough.  This is only the beginning and it means that only your home page will get the benefit of better traffic from search engines.  If you have 100 pages on your website then you are only optimising 1% of your site.

Home Page SEO

If your website is very limited and consists of less than 10 pages then home page optimisation may be sufficiently lucrative for you.  If not you should consider optimising each page on the entire site.

While your website has a common thread, it won’t be easy to optimise all your keywords on just your home page as it changes often, so you should do SEO on each page separately, especially if your site is paid via advertising.  You will want to make sure that you optimise each and every page in your design, but perhaps not on sub pages with the same target words as your home page.  You want each web page to be optimised with separate words so that when someone lands on your page as a result of their search they are taken directly to the relevant page instead of only the home page.

Do Customers care about home pages?

When someone is taking the time to search for something specific they want a quick answer and home pages are the marketing vehicle which attracts people who are not really interested in your product.  So when you build your web pages make sure you build them to answer specific questions so that when someone clicks on your page they are not forced to continue searching.  SEO when conducted for each page will help your customers find exactly what they are looking with the minimum fuss and the minimum hassle which equals a satisfied, even impressed client who wont hesitate coming back again, perhaps next time they will have some spare time to navigate your links and find something else which might interest them.  The answer to whether or not customers care about home pages is dependent on what they are looking for.

Each page is an entry to more

When you change your perception toward your home page as being the beginning of a search you will begin to see things differently and you will begin to understand the importance of each page being viewed, from your perspective, as being an entry page too.  What happens is that you will start putting usable navigation on each and every page as well as your branding, telling your visitors who you are and where they are in relation to your site.

Your statistics will change too.  Where you were previously only concerned with the stats relating to your home page and not page views, conducting SEO on each page will allow you to watch the growth of your website as the big picture.

The more pages you have, the better your Search Engine Optimisation.   Once you get to understand the importance of each and every page being an entry page, you will start hankering after more pages.  Consider these stats compared to the stats if only your home page gets a hit once of twice a day.  If you have 1,000 pages, realistically you will get 1,000 hits per day compared to just one.  This is SEO, in a nutshell.

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