Geographic SEO
March 22nd, 2009 by Dan
Search Engine Optimisation (SEO) is not necessarily targeted to be worldwide. There are thousands of online businesses keen to only reach a niche geographical audience. Is this possible with SEO?
What if you’re a plumber within a small town on the east coast of England would you be bothered to try and draw online traffic to your website from users in Wales or Scotland or even the midlands? Most likely not.
To refine your results to a geographic area when planning a SEO campaign you’ll need to have your location as a specific keyword. This means you’ll attract visitors specifically wanting a product or service within your area. Many people look locally for tradesmen and services like hairdressers, builders and electricians. To help refine the search users will include the area name within the search. Most users looking for local products or services will opt to search within online business directory. This provides an opportunity for you to place incoming links within the business directory which further enhances your SEO.
To boost your area of work within your SEO results use keywords that include the area name, but that are not too generic or you may find it hard to rank above your competitors.
Tips for geographical SEO
- If your domain name is co.uk it’s more likely you will be ranked better in the UK
- Include your geographical name within the keywords you thread throughout your webpages, as search engines with notice this and perceive your website as targeting the specific area
- Keep you address as a header or footer in your website as search engine spiders can read this
- Use Google‘s webmaster tools which gives you the choice to determine your geographic location
- Look for local listings within search engines
- Place incoming links on local and relevant websites
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