Image And Media Optimisation
October 16th, 2008 by Dan
Including images, video clips, and other forms of media on a website can help improve your visitor experience and can also encourage other website owners to link to your own pages. This, in turn, not only leads to more traffic but to improved conversion rates and greater potential profit levels. As search engines also encourage the introduction and offering of media on website they have also developed their ranking algorithms in such a way that it is possible to perform SEO on all media on your website.
Written Content
The most obvious form of website media is the written content. Initially, the written word was the be all and end all of website content. Keywords were not only used regularly but in the appropriate, prominent positions. This led to excellent search results when combined with other SEO practices. The majority of search engine traffic still comes to a web page because of the textual content that is included so content and on page optimisation remains a vitally important part of optimising a site.
Including Images
Images were once used as little more than handy markers and a method to break up long pages of text. However, search engines like Google now offer image search as part of their service and it is possible to optimise images to perform well in these results. Using the proper alt tags and title tags while ensuring that the image file is saved using keyword optimised file names can certainly improve the performance of images on your pages.
Offering Video
Video clips have also become an integral part in the search results. Universal search is a term that is applied to a single set of results that contains standard web page results, blog results, news results, and video results. In most cases, the search engines use major video sharing sites to help them create these listings so submitting your unique video clips using the proper tags and keywords may see your page generate search engine traffic through new sources.
Flash Elements
Flash animation and flash graphics can be considered a form of multimedia and they too can be optimised. This is largely done through the use of good coding, the appropriate tags, and offering an alternative for those spiders and visitors that are unable to view Flash files (don’t forget that some browsers are set to disable flash animation and no matter how good your SEO, it won’t prove effective under these circumstances).
SEO For Your Online Media
Media files represent a superb opportunity to attract new visitors and even encourage links for your web page. Offer your own linking text in order to help encourage other sites primarily to link to you and also to use the keywords that you wish to target rather than their own selection. However, don’t be too disgruntled that some websites will still use their own links to direct to you because you may find that this will help you identify new keywords and even greater SEO opportunities in the long run.
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To improve the quality of your site and increase the traffic at your site we use the images, videos etc. to provide the best experience to your visitor for your site.
First of all, keyword and content is very important for your site. In other words it is vital for your site. The content of your site should be relevant interesting for visitor so that the visitor can get desired information from your site.
Image organization is now very popular in SEO campaign because search engines allow visitor to search image so you should also try to create best alt tag and title tag for your image.
You can also use media files that increase the chances to convert new visitor to regular visitor but you should use all that carefully.