Why use a breadcrumb trail and what (if any) SEO value would its deployment bring? Well to answer this question read below on the SEO advantages you can reap for a little extra coding and time.
Well a breadcrumb trail offers a fantastic opportunity for keyword rich anchor text from one document to another.
Also the description part of the trail is an opportunity to place keywords for the current document.
As for link juice, it allows the juice to flow from the homepage right in to the deeper hierarchy of your website with ease.
Prominence – your breadcrumb trail often starts prominently at the beginning of your webpage allowing the crawlers to tear out the keywords and anchor text and apply their view of importance to each.
Google uses them in the SERPs and they provide an incentive to users and help improve your click through rate.
It’s simply more user friendly. Your users can navigate more easily and see where by they are in your website.
So then, if you were asking, “how important are breadcrumb trails”, you can see they are when you want every ounce of SEO leverage from your document and/or website. The best way to construct a breadcrumb trail similar to the following: -
Homepage Key Words > Category Keywords > Product Keywords: Definition of product keywords
All of the above are linked to the correct pages except for the definition of the product page which serves as keyword rich text for the current page which should back up the anchor text of other links linking to it. The separators > can be whatever you want but are typically the right angled quotation mark whose entity code is ».
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