There’s a saying that has travelled management circles since seemingly time immemorial. Not many people involved in a workplace are able to avoid being told to ‘keep it simple, stupid.’ It’s annoyingly cute, and some of us have heard it too many times, but it works. Some things are much, much better when they’re simpler.

Not every site needs a complex SEO plan. If you have a small site, or are at the start of site development when you first consider search engine optimisation, things can be kept relatively simple. Keeping things as simple as possible should be the plan for any business, but some businesses are unable to avoid complexity.

Complexity can come from a general misunderstanding of how SEO is best applied. In the rush to get a new site online, search engines are often forgotten. Companies understand that their customers enjoy accessing information through the net, and realise that they need a web presence, but few put the two together and realise that customers need to be able to find them. This point comes much later, when SEO is a far bigger thing to do.

Having SEO in at the foundation stage of your website is one way to keep things simple. If keyword research is done before any pages are built, the site can be structured around the main keywords for your site, resulting in slick optimisation. User paths can be controlled more easily and the groundwork for future content laid out more efficiently. Efficiency is the main bonus in sewing SEO into your site’s foundations, as it reduces future frustrations.

If your site is already established, there’s not much you can do about it. However, every company needs an upgrade from time to time and it’s important to keep SEO in mind. This can start with a company wide education in SEO for management. Whether you’re a sole trader or a corporation, an understanding of how search engine optimisation works is essential. It can help your company to avoid costly mistakes, and it makes the continued upkeep of your website easier.

It is of course easier to get an SEO company in on the ground floor with a site than it is to introduce SEO to an existing site. Even when designed by professional web firms, existing sites often need some form of restructuring along with content re-writes that cost the business time and money. Consulting a professional from the early design stages of your site can save a lot of frustration in the long run, and you can talk to our experts at SEO Consult about ground-floor SEO.

It’s important to have SEO in your focus not only for the ultimate success of your website, but to save on budget as well. Valuable resources and budget are allocated during website development, whether it’s performed in-house or outsourced to a specialist. Time is also allocated within the business plan. If further resources, money and time are then needed to prepare the site for search engine attention, things are needlessly being done twice.

Get Involved