What makes good Meta data? So you’ve painstakingly done all the onsite SEO – tightened up normalisation issues, no followed irrelevant external links, made sure the not found response page is returning a code 404 and not something else.  Now there’s only one or two things left to do – construct good Meta data, that Read Blog…

A recent document leaked throughout the search engine optimisation community revealed the procedures that Google’s Quality Raters must go through to attach a relevance and quality rating to a website.  I thought it might be helpful to produce a blog where we analyse some of the rating categories in a bit more detail so people can Read Blog…

Earlier this week Google announced a significant update to their search engine algorithm that has the potential to affect some of the work that search engine optimisation agencies have done for their clients.  The changes are designed to specifically influence questions that relates to freshness such as trending topics, upcoming events, current reviews and breaking news. Read Blog…

In a 125-page document leaked last week, which has subsequently been removed, the guidelines that Google’s Quality Rater’s use to determine the quality of a website.  Roughly three and a half years ago a similar document was released and eagerly dissected by SEO‘s keen to peek under the bonnet and into the engine that drives Google Read Blog…

Hopefully you’re finding this series of blog posts on linkbaiting useful – but this is probably going to be the most important entry.  We have already covered linkbait research and how to choose a suitable linkbait title, and in the previous article I asked what follows the title – well, the answer is simple: The Content Read Blog…

Traditionally, FireFox has always distributed FireFox with Google as the default search provider. Mozilla are now however distributing a version of FireFox with Bing as the default search provider. Mozilla’s search deal with Google is apparently up for renewal next month. It’s unclear what this means for Google’s partnership (if it means anything). Tor Steiner Read Blog…

For those of you who regularly read my blog posts, you’ll know how I often bang on about search engine optimisation being an ever-changing environment.  In my defence, it is – the old cliche, ‘change is the only constant’ certainly applies to the SEO industry.  However, there are certain things in SEO that never change, and Read Blog…

Google has announced a spring clean of its services in support of Google+.  Ten of the peripheral products it hosts are to be shut down in a bold move that has been closely analysed by the search engine optimisation and social media marketing communities.  The move has indicated a streamlining of the company that has been Read Blog…