Realistic SEO Is Not Magic SEO
February 18th, 2009 by Dan
The Internet has revolutionised who business is done and since its inception it has kept on evolving as needs changed and technology forged ahead with new innovations. Any experienced SEO consultant will tell you straight out that the whole optimisation concept has had to keep changing to keep up with demands.
Years ago it was possible to play around with a few keywords and your website could rank very high if you had but a thimbleful of optimisation knowledge. Today online marketing has become an unstoppable juggernaut and you are literally competing with hundred of thousands, if not millions of people who use optimisation. They offer the same type and quality of products and services that you do. Today, to have a little SEO knowledge can be more dangerous than not knowing anything at all.
No substitute for knowledge and experience
The biggest problem reputable search engine optimisation consultants face is the unrealistic expectations that website owners have. There is simply so much hype about that all-powerful #1 ranking in the search results pages that people stare themselves blind at only that. A simple example is where you have 100 website owners who all want number 1 ranking for the word ‘springtime’.
Is it possible to give them all that? The answer is no. there are many new website owners who are convinced that their consultant can magically give them the ranking they want in a day or a week. Thinking this way is not realistic and it will not happen.
Set goals
Ask yourself what your goal is for your business; if you answer you want to rank number one, we have to start all over again. High page ranking is a ‘want’ and not a goal. The goal for your business should be to get the most possible targeted traffic to your website. Your goal should be to turn the highest percentage of that traffic into paying customers.
When your website is young it will take time for it to climb in the rankings. This is why it is important to build a good business relationship with your SEO agency. Both you and your consultant should be up-front and open with each other. Discuss what your business goals are, where you see your business in a few years and what you are prepared to do. Your consultant must feel comfortable enough to explain how each step works and the time frames involved.
There is no magic wand
SEO is a long-term project and it is ongoing, you do not do it once and sit back. You cannot demand that your consultant only concentrate for example on keywords. Your campaign needs to address each facet of optimisation equally.
It is hard work and there is no substitute for experience and knowledge and most definitely there are no quick fixes. Tackling SEO with the thought of #1 page ranking by super-quick fix is the surest way to see your website and business sink slowly into Internet oblivion.
You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
I wish you were there when I sit with my clients, for some reason my explanation that building a business online is no different from building a physical business in terms of time sweat and tears I am met with blank stares.
Where did this belief come from that a few magic tweaks of a website and the money will come rolling in.
Even with clients who are more knowledgable about the internet still expect to be ranked No1 in three months
Bening an SEO Consultant is hell these days. With budgets being squeezed if there are no tangible improvments measured in pounds and pence then the contract is terminated
Ben Sykes
London
Search engine optimization campaigns take time and as responsible site owners, we should be ready to wait for the results and patient enough to wait for results.
[...] Realistic SEO Is Not Magic SEO The Internet has revolutionised who business is done and since… [...]
[...] Realistic SEO Is Not Magic SEO The Internet has revolutionised who business is done and since… [...]