Redirects For Search Engine Optimisation
July 29th, 2008 by Dan
Optimising error pages can provide large websites with an excellent return
for comparatively little effort, but the first step in this process should
be minimising the number of times an error page is displayed. Even the best
looking and most helpful error page is, at its very base level, still an error
page and some visitors will instantly be put off by this fact. Spiders, too,
will notice that it is an error page and you will not get the ranking you deserve
from links.
The Importance Of Keeping Your Links
Links are important in all SEO campaigns. Website owners and online marketers
can spend years building up an effective link profile to a handful of pages
and if that page is moved, or deleted, then the work from that link building
is essentially lost. Preventing this from happening will help to attain rankings
that have taken blood, sweat, and tears to earn.
Redirect Solutions
When you change the architecture of a website, many pages will have new URLs.
If you change the format of a site this will almost certainly happen. Left
unchecked, all links to all pages will be gone. Fortunately, there is a solution
– in fact, there are two; a temporary (302 redirect) and a permanent solution
(301 redirect).
The Redirect Of Choice
A 301 redirect is the preferred option, and is considered a “permanent†redirect.
A 302 is a temporary redirect and viewed as such by search engine spiders.
By adding a 301 redirect, you can still gain the advantages of your links even
if you move a page from one URL to another, thus ensuring that you can retain
and continue to build on your existing search engine ranking.
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Links are considered as a very essential part of a website. The importance of the site depends on the quality of its link pages. The owner of the site has to spend a lot of time to build up an effective links on handful pages of the site. And Redirect of page will protect you from page move or page delete.
Redirect solutions also plays very important role to reset the deleted links while changing the architecture of a site. There are two types of redirect solution; a temporary and a permanent solution.
A permanent redirect solution is mostly preferred by link builders. By using (301) redirect they can gain the benefits of your links even if they move a page from one URL to another. The code is simple: Redirect permanent filename address you are redirect into.
We can get large website with an excellent return by optimizing error pages with little efforts. The best and helpful error pages are that page which opens in a short period of time and gives a lot of information.